Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first.

If you have or know a child between the ages of 12 and 18, chances are you have probably heard about, or maybe even experienced, the jumping through hoops and bending over backward that the fan base of a certain pop princess endured just to see the dreaded ‘sold out’ alert flashing on laptop and mobile phones screens across the country. Taylor herself even referred to the experience as “feeling like [they went through] several bear attacks.”

At Vennli, our mantra is “Your Customers Know Best. Listen to them.” We know that there is nothing more valuable than truly understanding your customers - what makes them decide to choose your brand, how they feel about your customer service, what their pain points are, and the list goes on and on. Having these insights about your current customers helps you keep them satisfied, loyal, and coming back for more.

The 2021 holiday season was a time of great celebration as families and close friends were finally able to (carefully) get back to spending the festivities together post-COVID. This year, it appears that people are ready to kick that up a notch as they get back to larger parties and other holiday events with bigger groups. As recently reported by ModernRetail.com, 77% of people plan to gather in groups this season, up significantly compared to 65% planning to celebrate only with immediate family in 2020. Additionally, 29% of those surveyed are planning to host a party and 61% answered “holiday parties” when asked what kind of celebrations they missed the most.

There are about 14,000 marketing and advertising agencies in the US.

Just like the brands they are hired to develop marketing plans for, agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies?