Welcome to our second episode of Content Marketing Fails! If you missed the first episode Bowing to the Sales Gods make sure to watch it here.

At Vennli we help marketers that are tired of guessing build content marketing plans that achieve growth goals. With that in mind, our own content strategy relies on creating valuable content for our marketer audience. To succeed we know our content needs to answer the questions related to the needs and desires of Leader Lori, Stretched Steve, and the rest of the gang.

Recently, VP of Product Strategy Bart Frischknecht had the opportunity to share all things Vennli with PR 20/20 founder and CEO and creator of The Marketing Artificial Intelligence Institute (MAII), Paul Roetzer.

How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.