When starting a business, most people have an idea or a small handful of ideas about how to proceed with their product or service. However, whether you plan to build your company on products or services, you must keep your customer as a central focus.
After analyzing almost 400 entrepreneurs on Shark Tank, Bill Murphy Jr. (@BillMurphyJr) compiled a list of qualities shown in successful pitches. While his analysis relates directly to the show, it also relates to real-world business as well. Among those qualities, these 3 all relate directly to the customer:
- Focus on the customer, not on yourself.
- Customer needs beat customer wants.
- Don't get too far ahead of the customer.
To read the full analysis and 7 more qualities of being successful, check out the full article on Inc.com.