If you are producing great content (or so you think) and it's just not getting the reach you feel it should, this survey of 1,000 people will shed some light on the reasons why people do (and don't) share content online. Content marketing has grown immensely in the past few years and relies heavily on social media to build and grow your brand. Here are 4 reasons why people are not sharing your content.
- More than 70% of users are reluctant to share content.
- Salient identities prompt users to take action.
- 84% of users want to be viewed as being a good friend.
- Users like sharing goals and values.
For a detailed writeup, see the article on Inc.com by Kelsey Libert.