Content Intelligence Blog

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4 Reasons Your Content Isn't Being Shared By Your Social Media Followers

Dec 19, 2014 1:00:58 PM

Social Media Followers

If you are producing great content (or so you think) and it's just not getting the reach you feel it should, this survey of 1,000 people will shed some light on the reasons why people do (and don't) share content online. Content marketing has grown immensely in the past few years and relies heavily on social media to build and grow your brand. Here are 4 reasons why people are not sharing your content.

  1. More than 70% of users are reluctant to share content.
  2. Salient identities prompt users to take action.
  3. 84% of users want to be viewed as being a good friend.
  4. Users like sharing goals and values.

For a detailed writeup, see the article on by Kelsey Libert.

Topics: General

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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