With the ever-increasing usage of social media platforms, capturing traffic from these platforms is something every business should be working to do. Take a look at which content platforms provide the greatest engagement levels and when to be using them as well.
While many companies opt for costly videos, some of the most-shared video content includes simple whiteboard videos. The key with video content: executing your strategy on the correct topic(s).
It's no surprise that lists with numbers and bullets are often shared widely. Not only is the content easy to read, people can quickly skim it and pick aspects that resonate with them.
3. Detailed Posts (What-Posts)
Providing additional information on a super-targeted topic has shown to earn more shares as well.
4. How-To Articles
Much like detailed posts, how-to articles can spread like wildfire. The content that gets shared most generally has some shock factor.
5. Why Posts
These types of posts tend to perform very well on some of the most-shared websites in the world.
For more links, infographics, and details about this study, see Kelsey Libert's article on Inc.com.