Content Intelligence Blog

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5 Proven Strategies For Increasing Your Social Reach

Feb 5, 2015 2:37:05 PM

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With the ever-increasing usage of social media platforms, capturing traffic from these platforms is something every business should be working to do. Take a look at which content platforms provide the greatest engagement levels and when to be using them as well.

1. Videos

While many companies opt for costly videos, some of the most-shared video content includes simple whiteboard videos. The key with video content: executing your strategy on the correct topic(s).

2. Lists

It's no surprise that lists with numbers and bullets are often shared widely. Not only is the content easy to read, people can quickly skim it and pick aspects that resonate with them.

3. Detailed Posts (What-Posts)

Providing additional information on a super-targeted topic has shown to earn more shares as well.

4. How-To Articles

Much like detailed posts, how-to articles can spread like wildfire. The content that gets shared most generally has some shock factor.

5. Why Posts

These types of posts tend to perform very well on some of the most-shared websites in the world.

For more links, infographics, and details about this study, see Kelsey Libert's article on Inc.com.

Topics: General

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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