Content Intelligence Blog

3 min read

5 TED Talks You Need To Watch to Crush Your Goals In 2016

Nov 12, 2015 4:21:58 PM

The New Year is right around the corner. Here are five inspirational TED Talks to build your skills and strategy mojo to kill it in 2016.

1. Bill Gross: The single biggest reason why startups succeed

People commonly think great ideas are the main determining factor of whether a business will succeed and grow. But, that alone doesn’t cut it. After studying hundreds of companies, Gross learned that while the creative idea is important, there are two factors that make a bigger impact on success. One of these factors is the team. Every business will run into problems at some point, and the business will only succeed if the team is able to adapt. This emphasizes the importance that should be placed on employees.

The second most important factor turns out to be timing. A great idea fails without interest from customers. Therefore, a business must understand current customer needs and be able to connect their value to these needs in the eyes of customers.

Something to think about: How do you stay connected to evolving customer needs?

2. Dan Pink: The Puzzle of Motivation

What is driving you to work your hardest to support your company’s growth? In this talk, Dan Pink examines what truly motivates employees. This is crucial for growing businesses to consider when looking to attract and retain top talent employees. Most people think about salary, but this turns out to not be a strong motivating factor. There are actually less expensive and more effective methods to increase employee motivation. The key to motivating is autonomy - employees want to provide value and control their work.

Something to think about: How can you increase meaning and autonomy for your employees?

3. Simon Sinek: How Great Leaders Inspire Action

If you haven’t watched this one already, get on it. Simon Sinek breaks down the motivation for why customers will buy a product. Businesses have to understand what motivates customer decision in order to shape a successful go-to-market strategy. He outlines the “golden circle of motivation�? and the importance of starting with the “why�? you do something rather than “what�? you provide.

Something to think about: Why does your company do what you do? How do you communicate this to your customers? How do customers perceive your value?

4. Yves Morieux: How too many rules at work keep you from getting things done

In order to grow, companies have to be solving new problems. Yves Morieux speaks about the flexibility and collaboration that is required to solve these problems, but his true insight is how companies in the modern world are actually inhibiting success at work.

He suggests that most workplaces have too many rules and metrics in place. While these bring clarity to job roles and accountability, they hinder an organization’s ability to be flexible and collaborate. He proposes that cooperation is the key to productivity, and he challenges businesses to consider how fostering cooperation may impact the growth their company.

Something to think about: How do you create an environment of cooperation at your organization? How will business units need to cooperate in order for you to reach your 2016 growth goals?

5. Susan Colantuono: The Career Advice You Probably Didn’t Get

While aimed at women seeking to move into leadership positions, the key takeaways here are universally important. Colantuono discusses why people actually tend to move up, and why some of these reasons cannot be covered by traditional HR or management programs.

From a leadership standpoint, this talk provides more awareness of differential treatment and the importance of rectifying the problem in order to achieve financial growth. Women, for example, are fairly well represented in middle management but not at the top of an organization. She suggests that part of the reason behind this is because of the lack of succession discussions and unconscious bias in leadership development.

She says, “In order for companies to achieve their strategic financial goals, executives understand that they have to have everyone pulling in the same direction. In other words, the term we use in business is, we have to have strategic alignment. And executives know this very well, and yet only 37 percent, according to a recent Conference Board report, believe that they have that strategic alignment in place. So for 63 percent of organizations, achieving their strategic financial goals is questionable.�?

Something to think about: What are you doing to foster leadership and alignment across your organization?

Topics: General

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

Post a Comment

Featured

Subscribe to Our Blog

Stay up to date with the latest and greatest marketing and content planning tips, tricks, and news.