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5 Ways You Can Turn Customer Input Into New Products And Services

Jan 16, 2015 2:36:44 PM

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Customer insight is valuable to any business. Unfortunately, many businesses are using customer input in the wrong way. Instead of viewing customer ideas as a negative, here are 5 ways you can turn their ideas into ways to better serve them (and new customers as well).

  1. Plan interviews based on customer outcomes.
  2. Capture desired outcomes.
  3. Organize outcomes.
  4. Rate importance and satisfaction levels of specific outcomes.
  5. Use this discovery to start innovating.

For more details on the list of 5 above, read the full article on Inc.

Topics: General

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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