Customer insight is valuable to any business. Unfortunately, many businesses are using customer input in the wrong way. Instead of viewing customer ideas as a negative, here are 5 ways you can turn their ideas into ways to better serve them (and new customers as well).
- Plan interviews based on customer outcomes.
- Capture desired outcomes.
- Organize outcomes.
- Rate importance and satisfaction levels of specific outcomes.
- Use this discovery to start innovating.
For more details on the list of 5 above, read the full article on Inc.