The digital world is changing at a seemingly never-ending rate and over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers.
Earlier this year, mobile internet usage overtook PC internet usage in the U.S. for the first time ever. Right now, 91 percent of American adults own a mobile phone. Of these, 61 percent own a smartphone. A 2011 study from Morgan Stanley estimated that over 90 percent of people have their mobile device at arm’s length 100 percent of the time. For these reasons, marketers are moving to mobile devices because it is arguably the closest you can get to the consumer.
But many companies are generating average to disappointing response to their mobile marketing campaigns. In his recent article, Brett Relander shares “8 Guaranteed But Avoidable Ways to Lose Money With Mobile Marketing.�? His tips avoid include:
- Not optimizing your website for mobile traffic
- Advertising in the wrong places
- Abusing permission-based marketing
- Not allowing your mobile audience a way to opt out
- Disappointing customers with insipid offers
- Not identifying your business correctly
- Failing to integrate mobile marketing with social media
- Not following up on your initial marketing
Do any of these stick out as current downfalls with your mobile marketing assets? Read the entire article at Entrepreneur.com.