Agile Insights Blog

2 min read

Trust the Data, Not Your Gut: Data-Driven Decision-Making in Higher Ed

By Amy Coughlin on Jul 20, 2021 9:39:28 AM

If you have read the book or seen the movie, Moneyball, you know that trusting your gut leads to insanity.  In other words, you make the same poor selections, resulting in the same dismal performance, over and over again, all while hoping for a different outcome.  In a word, insanity.  Data saves us from ourselves, whether it be in baseball, business, or higher education. 

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1 min read

How to Increase Higher Ed Enrollment post-COVID

By Erik Larsen on Jul 13, 2021 9:21:41 AM

When considering the post-COVID landscape, one of the more difficult sectors to predict is higher education. With many potential students having postponed their enrollment during the pandemic, will they come back for undergraduate, graduate, or doctoral degrees or seek out different paths? And for those who do return, how will their expectation for learning and campus lifestyle have changed?

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2 min read

Think to Speak: 3 Keys to Thoughtful Small Team Communication

By Ethan Griffin on Jun 8, 2021 4:18:53 PM

Teams within startup companies endure environments fraught with challenges. Revenue generation, valuable resource management, investment security, talent attraction, market capture, and more all require incredible focus for any company, though the missteps by small organizations can prove fatal. Enduring such challenges by small teams requires critical thought and poised communication. Consider the following three key tenets of small team communication success, built around the deliberate “thought” that precedes the “speech.”

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5 min read

7 essential steps to building a brand strategy

By Bart Frischknecht, PhD on Jun 2, 2021 9:32:56 AM

When you observe the trajectory of successful organizations, whether Microsoft, Apple or upstarts like the Dollar Shave Club, and Warby Parker, it’s clear that innovation sets them apart from the competition.

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2 min read

Why are retrospectives necessary for empirical learning?

By Robert Clawson on May 24, 2021 2:41:02 PM

Empirical learning - the practice of developing knowledge from direct investigation and experience – is one way the Agile software development framework enables small teams to deliver value quickly.  If teams do not take the time to truly step back and honestly inspect & adapt their work together with transparency, they could greatly hinder this learning.

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2 min read

5 Reasons Data-Driven Marketing Beats Gut Instincts

By Bart Frischknecht, PhD on May 18, 2021 9:57:55 AM

No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on data insights to reach customers.

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1 min read

Survey Biases: Beware of Biased Survey Questions

By Shannon McCauley on May 11, 2021 7:41:16 AM

Today’s post will be the first in an ongoing series about biases and other traps that can affect the results of your market research. These can come into play at any point in the process, from writing your survey or interview guide, selecting participants, or when conducting your analysis. Being aware of them is necessary not only for those conducting the research, but also client-side employees who are tasked with evaluating the work of a research supplier.

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2 min read

Using the OCEAN (Big 5) Personality Model in Marketing Research

By Erin Wilson on May 4, 2021 11:43:53 AM

Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in a directional sense.

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2 min read

Finding the Right Messages, Not the Right Message

By Erik Larsen on Apr 27, 2021 2:56:50 PM

Unlike the Lord of the Ring’s “one ring to rule them all,” there is never one message that will resonate with all of your customers. This is true for your own employees as well. With the rise of the COVID-19 pandemic, many companies have turned the lens on themselves. This has largely taken the form of gathering opinions on remote work and maintaining team collaboration, but some companies have sought input from their employees on how to keep not only themselves, but also their customers safe. In today’s political and social climate, addressing the safety concerns of your employees is another area where one message is not going to get through to everyone.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Bart Frischknecht, PhD on Apr 21, 2021 9:05:42 AM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first.

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3 min read

Vennli earns spot on Inc. Magazine’s annual list of America’s Fastest-Growing Private Companies—the Inc. 5000

By Vennli on Aug 15, 2019 1:40:00 PM

Vennli ranks No. 3294 with three-year revenue growth of 110 percent

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2 min read

Rethinking the agency-client relationship

By Vennli on Feb 16, 2018 5:58:07 AM

Most agency-marketing relationships are long-term, which is why thinking with that in mind can be a huge asset for an agency. Being in a long-term relationship with a marketing team requires you to be more of a consultant than an advertiser or creative team.

Topics: Agency General
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2 min read

Do you know your client?

By Vennli on Feb 14, 2018 5:42:18 AM

How well do you know your client? I mean really know them and their offerings? The gut reaction we usually hear is "of course we know them." But often, there is an opportunity to differentiate your agency my demonstrating that you know them better than the other agencies you're pitching against.

Topics: Agency General
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3 min read

What Risks Will Your Agency Take?

By Vennli on Feb 12, 2018 1:02:52 PM

As an agency, a great way to stand out -- but also one of the most nerve-wracking -- is to start taking chances and not be afraid to really rethink you clients' messaging.

Topics: Agency General
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2 min read

Are you a Data-Driven Agency?

By Vennli on Feb 8, 2018 6:34:01 PM

Marketing agencies have some of the highest competitive rates, which is why agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest, that often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies?

Topics: Agency General
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2 min read

70 percent of marketers expect primary research in new agency pitches

By Vennli on Jan 18, 2018 9:00:32 AM

Survey from Vennli highlights keys for agencies looking to differentiate from their competition

SOUTH BEND, Ind., Jan. 18, 2018 Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals. The results include findings from a survey of 200 U.S.-based agency and marketing professionals. The survey results delivered crucial insights into the factors that separate agencies from their competition when pitching for new business.

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2 min read

Vennli Announces Release 4.0 Launch

By Vennli on Jan 8, 2018 6:01:34 AM

Voice of the marketplace solution upgrades application with new reporting capabilities, improved visualizations, user-friendly dashboard

SOUTH BEND, Ind., Jan. 9, 2018 Vennli, the leading voice of the marketplace solution, today announced the launch of the most recent set of upgrades to their advanced analytics and data visualization platform. Release 4.0 includes enhanced reporting capabilities, a suite of improved visualizations, and a new dashboard for a more powerful user experience.

Topics: News General Press
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2 min read

Vennli Adds New Board Member Bryan Ritchie

By Vennli on Jan 2, 2018 10:19:19 AM

Ritchie to bring leadership, entrepreneurial experience to growing business

SOUTH BEND, Ind., January 2, 2018Vennli, the leading voice of marketplace analytics platform, today announces the appointment of Bryan Ritchie to the company’s board of directors. Ritchie is the vice president and associate provost for innovation at the University of Notre Dame, where he leads the university’s IDEA Center. As head of the IDEA Center, Ritchie directs the University’s Innovation Park, a commercial accelerator designed to help Notre Dame researchers and others bring their discoveries to market.

Topics: News General Press
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Less Than 60% of Medical Device Brands Meet Healthcare Professionals’ Patient Outcome Expectations

By Vennli on Oct 19, 2017 11:29:56 AM

Sleep Review Magazine
http://www.sleepreviewmag.com/2017/10/less-60-medical-device-brands-meet-healthcare-professionals-patient-outcome-expectations/

Topics: News Healthcare
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Less than half of healthcare professionals think medtech brands meet needs

By Vennli on Oct 19, 2017 11:28:37 AM

Medical Design & Outsourcing
http://www.medicaldesignandoutsourcing.com/less-50-healthcare-professionals-think-brands-meet-needs/

Topics: News Healthcare
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Survey finds medical devices not meeting provider expectations

By Vennli on Oct 19, 2017 11:20:39 AM

DOTmed
https://www.dotmed.com/news/story/39669

Topics: News Healthcare
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Clinicians express dissatisfaction with devices in meeting their needs

By Vennli on Oct 19, 2017 11:13:40 AM

Health Data Management
https://www.healthdatamanagement.com/news/clinicians-express-dissatisfaction-with-devices-in-meeting-their-needs

Topics: News Healthcare
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2 min read

Less Than 60 Percent of Medical Device Brands Meet Healthcare Professionals’ Patient Outcome Expectations

By Vennli on Oct 12, 2017 8:57:35 AM

Survey from Vennli identifies key differentiating attributes in medical device marketing

SOUTH BEND, Ind., October 12, 2017Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey, “Differentiating to Win in Medical Device Marketing. Combining and evaluating survey results from over 9,000 healthcare professionals, the data identified key drivers for purchasing medical devices according to physicians, dentists, and other clinicians, including the most and least important attributes, differentiating factors, points of parity (little perceived differences) and unmet needs.

Topics: Press
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4 min read

How to Develop Products that Delight Customers

By Vennli on Oct 11, 2017 2:57:19 PM

A client of mine recently asked their customers a single question. They provided a long list of features, and asked, "For this product, which of these features do you most prefer?"

Topics: General
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6 min read

Small Data, Big Impact

By Vennli on Oct 11, 2017 2:55:41 PM

Ten years ago, the average storage cost per gigabyte of data was $1.24.

Now, it’s just under $0.03.

Data has never been easier or cheaper to collect and store... but that mean businesses are making better decisions because of it?

Topics: General
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1 min read

Adapting Sales Tactics for New Manufacturing Procurement Contacts

By Vennli on Jun 20, 2017 3:50:35 PM

Leading salespeople understand the importance of building and maintaining excellent customer relationships–but how do you keep the sale when your manufacturing procurement contact has retired or moved onto another company? To keep your customer, you will need to pay close attention to who they are, then tailor your communication style or your messages to cultivate the new customer relationship. Here are a few tactics that will help you keep the sale.

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3 min read

Know Your Manufacturing Customer’s Sales Journey

By Bart Frischknecht, PhD on Jun 12, 2017 4:44:12 PM

By considering our customers’ unique sales journey and buying styles, we can tailor our messages and sales approach, and increase our sales effectiveness.

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2 min read

Watch Out for These 4 Manufacturing Trends in 2017

By Vennli on May 31, 2017 3:04:46 PM

It is no secret that recently the manufacturing industry has been changing. The natural rise of technology and evolution of the economy has resulted in a shift in the manufacturing industry: foreign trade is at historically low levels and changing governments have caused concern to the future of the manufacturing industry.

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eBook: Addressing the Challenges Facing Manufacturing Sales

By Vennli on May 30, 2017 9:55:03 AM

April presented the largest rise in manufacturing production since 2014, and the Wall Street Journal recently published an article about this solid increase in output in manufacturing.

Topics: Manufacturing
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5 min read

What Dating Taught Me About Understanding Manufacturing Sales

By Bart Frischknecht, PhD on May 22, 2017 10:33:53 AM

I used to think that great deals started with a great product and closed with a Jedi salesperson that could mystically anticipate every customer objection and demonstrate product superiority in terms of benefits, features, and price. I realized that if I maintained this outlook, the customer starts to feel like the enemy. As I watched sales cycle after sales cycle, my perspective changed.

Topics: Manufacturing
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6 min read

5 Ways to Shorten Your Manufacturing Sales Cycle

By Bart Frischknecht, PhD on May 4, 2017 11:35:22 AM

We spend much of our time thinking about how attractive our customers look to us. The secret to shortening manufacturing sales cycles is to understand how attractive we look to our potential customers. Think about it. In meeting after meeting and spreadsheet after spreadsheet we analyze customers based on their purchase volume, profit margin, and product mix—celebrating those customers that buy a lot, pay a lot, or buy what we want to sell. In the same breath, we grumble about customers that require gobs of TLC but then don’t buy very much, spend very much, or order what we would like to sell.

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6 min read

You Still Have Time! 8 New Releases to Read This Summer

By Vennli on Jul 25, 2016 7:28:22 AM

It could be because of our academic roots. Or maybe it’s because we’re a research-driven company at heart. Either way, Vennli is full of book lovers. If a new book comes out related to our passions (business growth, decision-making, customer and market insights, and data analytics or visualization to name a few), we gobble it up.

If you’re feeling the mid-summer slump and need a little boost of inspiration, here are our top picks of new releases for your reading list. Grab a good book, brew, and enjoy the weather. Cheers!

Topics: General
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2 min read

Vennli Leader Recognized on TechPoint’s Tech 25 Class of 2016 List

By Vennli on Jul 14, 2016 11:52:25 AM

TechPoint, the growth initiative for Indiana’s tech ecosystem, is recognizing Indiana’s tech builders with the announcement of the second annual Tech 25 Class of 2016. Vennli’s Manager of Customer of Customer Success, John Henry, made the list.

Topics: Press
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1 min read

Vennli is Shortlisted for 2016 SaaS Awards

By Vennli on Jul 12, 2016 11:17:34 PM

Vennli is a finalist in the 2016 SaaS Awards Program in two categories: Best SaaS Product for Business Intelligence or Analytics and Best UX/UI/Design in a SaaS Product.

Topics: Press
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6 min read

8 Challenges for Retail Banking and What to Do Next

By Vennli on Jul 12, 2016 9:39:36 PM

The entire financial services industry is undergoing drastic changes. New technology, increased regulation, and expansion of digital channels have come together to create a really interesting time for retail banks.

You know this already.

Topics: General
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6 min read

Shhh! Don’t Tell Our Customers We Have Competitors!

By Bart Frischknecht, PhD on Jul 6, 2016 9:51:57 AM

“I’m not sure about naming competitors in our customer survey. Isn’t it risky to name potential replacements for our products?

This question has come up from not just one but multiple customers over the past year. At first, I was somewhat surprised and thought it may be a unique aspect of certain industries. But the more it came up, the more apparent it became that this was a fairly widespread concern.

Topics: General
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4 min read

The Evolution of Data in Marketing & What’s Next

By Vennli on Jun 27, 2016 7:17:35 AM

When I started as a brand manager at Kraft Foods, our focus was on driving consumption and shipments to retailers. We did this through increased advertising and effective in-store promotions.

We used data to drive decisions. We were focused.

Our scorecard was (and maybe still is) the weekly retail scanner data that informed us of how successful our programs were in the market. Religiously, every week, we looked at the consumption and shipment metrics. We monitored our advertising campaigns with the same rigor. How was TV performing compared to print or in-store? Was the mom-centric campaign outperforming the kid-centric campaign?

This was over a decade ago. Using data in marketing is not a new way of operating.

Topics: General
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5 min read

A Manifesto for Better Strategic Planning

By Vennli on Jun 20, 2016 9:03:13 AM

Hear that? That was the nation collectively sighing as they received their email invitation to their next strategic planning retreat.

Somehow the year is halfway over already and we’re, yet again, pointing our thoughts to the next year.

Topics: General
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1 min read

Vennli Selected as a 2016 Red Herring Top 100 North America Winner

By Vennli on Jun 13, 2016 10:33:38 AM

Monday, June 13, 2016 - Newport Beach, CA — Red Herring today announced its Top 100 North America award winners in recognition of the leading private companies from the region, including Vennli, the choice visualization and analytics platform based in South Bend, IN. This award celebrates these startups’ innovations and technologies across their respective industries.

Topics: Press
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3 min read

9 Agency Blogs You Should Be Following

By Vennli on Jun 6, 2016 7:23:00 AM

Here at Vennli, we work directly with businesses to understand their customer choice, but we also work with a growing number of agencies and consultancies to help their clients analyze customer choice and build market share. Therefore, because both our interests and audience overlap, we’ve become an unofficial connoisseur of the marketing agency blog.

Topics: General Strategy
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4 min read

"Place" and How Tesco Leveraged It in Digital Fashion

By Joe Urbany on May 31, 2016 8:10:04 AM

"Place" is an element of the classic four P's in marketing (product, price, place, and promotion), more commonly referred to as distribution. It refers to the methods, strategy, and structure an organization executes to get its offerings to market and into customers’ hands.

Topics: General Strategy
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2 min read

How Do Influencers Impact Our Choices and Language? (…and Twitter Bingo)

By Vennli on May 23, 2016 3:30:06 PM

If you’re on Twitter and follow influential brand marketers, leaders, strategists, agencies, and consultants, you’ll see something interesting develop in your newsfeed. Someone writes about a topic or shares a new term, and pretty soon you see it spread like wildfire.

Topics: General
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1 min read

Vennli is a Finalist for the 2016 Red Herring Top 100 North America Award

By Vennli on May 19, 2016 12:14:16 PM

finalistSOUTH BEND – May 19, 2016 – Vennli announced today that it has been selected as a finalist for Red Herring's Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures.

Topics: Press
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3 min read

Being Customer-Centric Isn’t the Complete Answer

By Vennli on May 16, 2016 11:47:08 AM

You can’t throw a proverbial rock in marketing and strategy literature these days without hitting an article about customer-centricity. Nine in 10 CMOs agree their organization is trying to become more customer-focused.

Topics: General
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5 min read

How to Bring Your Customer into the Board Room

By Vennli on May 10, 2016 2:18:25 PM

We’ve all seen it happen. You’re in a meeting, and a strategic question is raised related to marketing, sales, or product development. Everyone has a different opinion.

Topics: General
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1 min read

Vennli invents customer ‘choice factor’ visualization platform, disrupts market research

By Vennli on Apr 22, 2016 11:02:43 AM

South Bend, IN - April 21, 2016 – The $40 billion global market research industry took a $1.4 billion dollar hit during the Great Recession as corporations slashed budgets and stockpiled cash due to uncertainty and continuing rising costs. Despite the fact that it’s more important to stay close to customers and maximize every sales opportunity during economic downturns, most companies chose to risk it, likely because they were slashing marketing budgets, too.

Topics: Press
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7 min read

Demographic Segmentation Can Cover Up Real Customer Differences: A Case Study

By Joe Urbany on Apr 19, 2016 10:56:11 AM

The goal of market segmentation is to identify groups of customers who differ in their needs and responses to marketing efforts. This allows businesses to target their strategies to increase effectiveness.

Often, demographic variables are used to segment customers. While demographics describe consumers and business customers, they often offer little insight into those customers’ needs, the benefits they seek, or the true drivers of their purchase decisions.

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6 min read

A Different Spin on Using Blue Ocean Strategy to Identify Market Opportunities

By Vennli on Apr 12, 2016 10:17:07 AM

“So in war, the way is to avoid what is strong, and strike at what is weak. ― Sun Tzu, The Art of War

Going head-to-head with competitors can be brutal. You find yourself constantly having to react to what your competition is doing, which is not only exhausting but can stifle innovation.

Topics: General
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5 min read

The Student Choice: How do Ivy League, Private, Public, and Community Colleges Stack Up?

By Vennli on Apr 6, 2016 9:39:26 AM

College enrollment is competitive. Many institutions are experiencing flat or decreased student enrollment. At the same time, their debt is increasing.

With increasing tuition rates, part-time options, specialized programs, and online universities, the choice of what to do after high school graduation has only gotten more complex. Students have options.

Topics: General
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4 min read

Common Sense Isn’t Always Common Sense

By Vennli on Mar 31, 2016 2:29:05 PM

I was recently introduced to a marketing consultant by a mutual connection. To follow-up on his questions about Vennli, I sent him an email which included a link to a case study

Topics: General
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5 min read

Finding Your “Why to Drive Personal and Business Growth

By Vennli on Mar 25, 2016 11:20:33 AM

Every day at Vennli, I’m reminded that a growing company requires passionate, driven employees. We are successful because each member of our team applies their talents fully to our mission. They’re engaged in the work that we do.

Topics: General
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5 min read

The Unhealthy Data Diet Killing Your Brand’s Health

By Vennli on Mar 16, 2016 11:18:32 AM

We recently interviewed 15 impressive brand leaders at a range of companies, including some of the largest in the world. One major finding was pretty startling: brand managers are not happy with their unhealthy data diets.

Topics: General
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6 min read

Small Data, Big Impact

By Vennli on Mar 9, 2016 10:26:20 AM

Ten years ago, the average storage cost per gigabyte of data was $1.24.

Now, it’s just under $0.03.

Data has never been easier or cheaper to collect and store... but that mean businesses are making better decisions because of it?

Topics: General
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1 min read

Kevin O’Connor Joins Vennli as Chief Revenue Officer, Dan Farrell Promoted to Chief Operating Officer

By Vennli on Mar 7, 2016 7:00:19 AM

South Bend, IN - Feb. 9, 2016 – Vennli, a SaaS platform that helps businesses improve decision-making by analyzing and visualizing how customers make choices, hired Kevin O’Connor to join the company as Chief Revenue Officer (CRO), and promoted former CRO, Dan Farrell, to Chief Operating Officer.

Topics: Press
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3 min read

Changes In Car Buying Means Changes For Car Dealerships

By Vennli on Mar 1, 2016 1:13:16 PM

Gone are the days of the expansive car lots with knowledgeable sales people and uninformed customers. Consumers are now able to conduct comprehensive online research before they ever arrive at a dealership, with 1 in 6 skipping a test drive all together and choosing to purchase their car completely online instead.

Topics: General
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1 min read

Vennli Nominated As Scale-Up Of The Year At 17th Annual TechPoint Mira Awards

By Vennli on Feb 18, 2016 1:49:03 PM

TechPoint, Indiana’s technology growth initiative, has announced the nominees for its 17th annual Mira Awards presented by Angie’s List, Interactive Intelligence, and Salesforce. The Mira Awards program is a five-month season of events and communications honoring ‘The Best of Tech in Indiana’ each year.

Topics: Press
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2 min read

21 Quotes To Inspire Your Adventures In Analytics

By Vennli on Feb 18, 2016 9:17:03 AM

At its core, analytics is simply the science of mining data to come to conclusions, but it’s never as simple as it sounds. Today’s market leaders are using advanced analytics as a core competitive advantage, allowing them to agilely respond to market changes and win their customers’ choice. These are some of our favorite inspirational quotes for you insights and analytics professionals out there blazing the trail.

Topics: General
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1 min read

Jim Brown Joins Vennli as General Manager, Technology Sales

By Vennli on Feb 9, 2016 3:21:08 PM

Vennli, the choice visualization analytics platform, has hired Jim Brown to join the company as General Manager of Technology Sales. Brown will focus on business development for Vennli in this area, identifying strategic opportunities in this market and leading execution as it relates to sales, marketing, and customer success for technology and software clients.

Topics: Press
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6 min read

How To Use Customer Demographics To Segment Markets (Spoiler Alert: Don't!)

By Joe Urbany on Feb 9, 2016 11:18:50 AM

Effective marketers aim for “the right product, price, and message for the right customer at the right time. Today, technology makes it possible for us to customize and distribute our offerings and messages to very specific, targeted audiences.

Topics: General
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Website Magazine Features Q&A Session With Vennli CPO

By Vennli on Feb 4, 2016 11:15:32 AM

With recent updates to the software platform, Vennli now provides users with a Heat Map that allows side-by-side comparisons of how granular customer segments perceive a company's competing offerings.

Topics: Press
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MediaPost Explains How Data Visualization From Vennli Could Benefit Email Analytics

By Vennli on Feb 4, 2016 11:05:33 AM

With expanded customer segmentation and data visualization features in recent software update, Vennli adds a higher degree of competitive analysis for customers and a deeper level of segmentation to provide marketers with deeper understanding of their customers.

Topics: Press
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4 min read

Confirmed: On Valentine's Day, It Really Is The Thought That Counts

By Vennli on Feb 3, 2016 9:41:22 AM

In case all of the red candy packages adorning the front of convenience and grocery stores hasn't clued you in already, Valentine's Day is mere days away.

Topics: General
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3 min read

15 Brand Marketing Influencers To Follow On LinkedIn

By Vennli on Feb 2, 2016 10:30:29 AM

Brand management is a tough job, and talented brand managers and brand marketers continue to be a hot commodity.

Topics: General
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4 min read

Win-Win Or Lose-Lose? A Nonprofit’s Battle To Increase Donations

By Mary Claire Mandeville on Jan 26, 2016 10:33:55 AM

Every December, people across the nation are bombarded with requests for donations. Not only are people in the holiday spirit, but they also have a chance to donate by the end of the year and claim the deduction on their taxes.

Topics: General
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Vennli Updates SaaS Platform, Helps Businesses Strategize

By Vennli on Jan 25, 2016 11:46:17 AM

With recent updates to the software-as-a-service (SaaS) platform, Vennli now provides better visual analysis of competitors with the vLens (Venn diagram) and Heat Map functionality.

Topics: Press
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Time To Upgrade Your Strategic Planning Process [Infographic]

By Vennli on Jan 20, 2016 11:02:54 AM

Your market is competitive and your customer needs are always changing. The old way of strategic planning is no longer cutting it. We have to move faster and get better results. We need to evolve how we make decisions about our business. This infographic shows the evolution of strategic planning, market research, and more.

Topics: General
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2 min read

Vennli Updates Analytics Software With New Customer Segmentation And Data Visualization Features

By Vennli on Jan 20, 2016 7:00:24 AM

South Bend, IN – January 18, 2016 – Vennli, a SaaS platform that makes it easy to understand the drivers of customer choice so businesses can make better decisions, announced the launch of advanced customer segmentation and additional data visualization features to enable easier competitive analysis.

Topics: Press
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5 min read

A Letter From A Recovering SWOT Analysis Junkie

By Vennli on Jan 14, 2016 11:35:16 AM

You’re not alone. Recently, a coworker presented to a large auditorium and asked the attendees how many of them had ever done a SWOT analysis in their jobs, and just about everyone raised their hands.

Topics: General
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4 min read

“A Customer Carol?" – How To Avoid A Scary Future By Staying Focused On Your Customer

By Vennli on Jan 5, 2016 2:42:53 PM

Over the holidays, versions of the classic “A Christmas Carol?" were in full rotation on our TV. My favorite is Scrooged, featuring Bill Murray.

Topics: General
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7 min read

Vennli's Top 15 Posts of 2015

By Vennli on Dec 22, 2015 3:25:19 PM

Ring in the new year with some fresh insights that will set you up to crush your goals in 2016!

Topics: General
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FierceRetail Features Holiday Shopping Study By Vennli

By Vennli on Dec 18, 2015 10:50:03 AM

Since Target and Walmart are frequent destinations for last-minute shoppers, a study recently analyzed what other retailers could do to capture some of that market share.

Topics: Press
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4 min read

How to Develop Products that Delight Customers

By Vennli on Dec 15, 2015 3:11:36 PM

A client of mine recently asked their customers a single question. They provided a long list of features, and asked, “For this product, which of these features do you most prefer?�?

Topics: General
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1 min read

Research: Target And Walmart Rule With Last Minute Holiday Shoppers

By Vennli on Dec 9, 2015 4:46:10 PM

When it comes any holiday shopping, retailers have to understand the drivers of consumer choice in order to differentiate their promotional strategy and marketing messaging.

Topics: Press
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5 min read

Target And Walmart Rule With Last Minute Holiday Shoppers

By Vennli on Dec 8, 2015 10:00:10 AM

December has ushered in the most competitive time of the year for retailers. Black Friday sales were down 1.5% this year, putting more pressure on stores to finish the holiday season strong.

Topics: General
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1 min read

Research: Holiday Shoppers Don’t Care If Retailers Open On Thanksgiving

By Vennli on Dec 2, 2015 2:45:37 PM

Holiday shopping represents a massive revenue opportunity, and there’s intense pressure for retailers to differentiate in a crowded market to capture holiday shoppers.

Topics: Press
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3 min read

Freedom To Amplify: Unleash Creativity And Growth By Focusing On What Matters

By Vennli on Dec 1, 2015 10:07:03 AM

"Give me the freedom of a tightly defined strategy.�? - Norman Berry, former Creative Head at Ogilvy and Mather

I heard this back in my advertising days, but it has stayed with me and become even more relevant in my technology career.

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1 min read

Mark Futa Joins Vennli as General Manager of New Automotive Division

By Vennli on Nov 30, 2015 4:03:58 PM

South Bend, IN - Nov. 30, 2015 – Vennli, a SaaS platform that synthesizes customer insights into growth strategies for businesses, has hired Mark Futa to join the company as General Manager of Automotive Division. Futa will focus on business development and growth for Vennli’s automotive clients, such as dealerships, service providers, and manufacturers.

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3 min read

Making The Short List – A Requirement To Grow Higher Education Enrollment

By Mary Claire Mandeville on Nov 23, 2015 10:59:03 AM

The process students undertake to research college programs has changed drastically in the past couple decades. Students no longer rely exclusively on print advertisements, US News & World Reports, and word-of-mouth.

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3 min read

Holiday Shoppers Just Don’t Care If Retailers Open On Thanksgiving

By Vennli on Nov 18, 2015 2:21:22 PM

Holiday shopping represents a massive revenue opportunity, and there’s intense pressure for retailers to differentiate in a crowded market to capture holiday shoppers.

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3 min read

5 TED Talks You Need To Watch to Crush Your Goals In 2016

By Vennli on Nov 12, 2015 4:21:58 PM

The New Year is right around the corner. Here are five inspirational TED Talks to build your skills and strategy mojo to kill it in 2016.

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3 min read

"Growth, No Matter What." A Message For Any Industry.

By Vennli on Nov 6, 2015 12:19:58 PM

Conferences can inspire and motivate us. They can challenge our thinking and send us home ready to take on the world.

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Recent Streaming Music Study By Vennli Featured In Apple World Today

By Vennli on Nov 6, 2015 8:00:58 AM

Being championed by a big name celebrity may not be as important as one would think in terms of launching a music platform.

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UniSA's Institute for Choice Describes Power Of Vennli's Real-Time Platform

By Vennli on Nov 5, 2015 1:28:47 PM

Many executives continue to use dated strategy frameworks and tools. However, those who have recognized how growth strategy has changed, have started using customer-focused methods to gain insights for growth.

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3 min read

15 Tweetable Quotes To Bring Out The Leader In You

By Vennli on Nov 4, 2015 12:49:24 PM

Why do we love quotes? Probably because they provide inspiration in bite-size chunks. A good quote can give us that extra oomph right when we need it. It can also provide focus or motivation in the long term. Here are a few of our favorites about leadership to add to your collection when you need to up your game.

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5 min read

Customer Love Is Not Unconditional – You Have To Hustle

By Bart Frischknecht, PhD on Oct 29, 2015 1:12:36 PM

Everyone yearns for customer love. However, in business, getting customer love may be easier than keeping it.

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5 min read

YouTube Red Joins An Already Competitive Music Streaming Industry: New Research Shows How They Can Stand Out

By Vennli on Oct 27, 2015 2:22:22 PM

While 75% of Americans listen to music online, most have so far been unwilling to pay for the service. According to the 2015 Nielsen’s Music 360 report, consumers report that they are hesitant to subscribe to services because of the cost and the availability of free alternatives.

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IBM Announces Vennli As Watson Ecosystem Partner

By Vennli on Oct 27, 2015 12:48:31 PM

As the first open cognitive computing technology platform, IBM's Watson represents a new era in computing.

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4 min read

A Typical Strategic Planning Meeting... In Gifs

By Vennli on Oct 22, 2015 10:50:13 AM

It’s that time of year for many of us: annual strategic planning season. Time to pull together strategy, goals, and budget for 2016.

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DentistryIQ Publishes Detailed Description Of Vennli

By Vennli on Oct 22, 2015 8:00:32 AM

DentistryIQ, the web's most comprehensive resource for dental professionals, recently published a thorough analysis and description about software company Vennli.

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3 min read

Where Are We Better, And Where Are We Worse… And What Of It Matters?

By Vennli on Oct 21, 2015 12:26:03 PM

October brings pretty leaves and football. The kids are back in school. People are back from summer vacations filled with renewed energy and new ideas. At companies around the world, energy levels are high. And everywhere, everywhere, people are in meetings to talk about next years’ plan.

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6 min read

10 Books That Will Transform How You Think About Growing Your Business

By Vennli on Oct 16, 2015 10:23:31 AM

A good book can inspire us, change the way we think, and motivate us to work harder. In honor of Growth Strategy Month here at Vennli, we asked our staff to recommend their favorite books about, well, you guessed it: growth strategy.

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4 min read

How Do You Know You Have The “Right Message�? For Your Customers?

By Vennli on Oct 14, 2015 12:25:02 PM

I’m fortunate that I love my job. My current role at Vennli brings my past experiences in brand management, leadership, and marketing full circle because the tool we provide helps people in those roles be more effective. I’ve probably done at least 250 demos of Vennli’s software to business leaders. (I’m not kidding when I say I dream about demoing.)

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1 min read

10 More Of The Best Growth Strategy Quotes

By Vennli on Oct 9, 2015 10:45:58 AM

In honor of Grow Strategy Month, here are 10 of our favorite quotes to inspire new thinking about growing your business.

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4 min read

Growth Strategy for Today’s Business Requires Customer Focus

By Vennli on Oct 6, 2015 11:56:49 AM

This summer was an exceptionally busy one. I’ve been traveling around the country meeting with customers and learning about their challenges when it comes to growing their business. Through these discussions, I’ve seen a very interesting trend among both small and large companies.

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1 min read

SupplyManagement.com Features Vennli - Volkswagen Press

By Vennli on Oct 3, 2015 3:47:31 PM

Due to the recent events in the news about Volkswagen, Vennli published survey results from car buyers.

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4 min read

Stop Relying On Your Gut When It Comes To Consumer Choice

By Joe Urbany on Oct 2, 2015 12:37:55 PM

“Knowledge of yourself will preserve you from vanity.�? – Miguel de Cervantes

Here’s a case study illustrating why, despite having reasons to be confident in our intuition about how customers view the world, relying on that intuition can lead us astray. (Names have been changed.)

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4 min read

Volkswagen's Path To Recovery: Let The Customers' Voice Lead The Way

By Vennli on Sep 30, 2015 11:42:48 AM

"It takes 20 years to build a reputation and five minutes to ruin it." --Warren Buffett

It’s been widely reported that Volkswagen cheated on EPA emissions tests of its “clean diesel�? vehicles. This is a huge blow for a brand that has built their reputation on being environmentally friendly and fuel efficient. They have betrayed the trust of consumers around the world.

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4 min read

Is Your Sales Model Keeping Up With The Pace Of Change?

By Vennli on Sep 24, 2015 2:33:33 PM

You’d be hard pressed to identify an industry right now undergoing as much change as medical device manufacturing. For example, just about every day, you see articles about amazing new applications for 3D printing (like new ribs for cancer patients, or a flexible new arm, or fully functional blood vessels).

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2 min read

How to Win the Choice of Dentists with Competitive Intelligence

By Vennli on Sep 21, 2015 12:16:40 PM

Are you a dental company looking to grow your business?

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2 min read

6 Must-Haves for Employees in Growing Companies

By Vennli on Sep 17, 2015 1:15:26 PM

In a growing company, every employee’s efforts must produce maximum value. Every action has to contribute to growth. Every moment counts. Every person counts.

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4 min read

Hustle Your Way to Growth and Traction

By Vennli on Sep 16, 2015 10:21:22 AM

We present today at the DEMO Traction Enterprise event in Boston, a conference focused obsessively on growth by connecting the most promising growth startups with prospective customers, investors, and strategic partners.

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3 min read

Suit Up And Get In The Game – It’s Annual Planning Time

By Vennli on Sep 10, 2015 2:08:51 PM

It’s that time of year. The smell of sharpened pencils and anxiety pepper the air. People put on their game faces and psych themselves up to go head-to-head with their peers.

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2 min read

10 More of the Best Growth Strategy Quotes

By Vennli on Sep 4, 2015 1:19:35 PM

Businesses have to move quickly to differentiate themselves from competitors. Executives have to make decisions every day about their business in order to grow – decisions about their sales strategy, customer experience, product, marketing – you name it. It’s relentless.

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4 min read

Does Your Big Data Bring You Closer To Your Customers?

By Vennli on Sep 3, 2015 11:08:05 AM

“Data-driven organizations.�? That’s the Promised Land. If you’re not excited by data, then you aren’t part of a modern company.

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1 min read

10 Inspiring Quotes About Being a Market Leader – Part 2

By Vennli on Aug 28, 2015 1:03:34 PM

Being a market leader is tough. Competition is fierce. You need to be on your toes. Here are 10 of our favorite quotes to inspire the hustle.

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3 min read

Which Game of Thrones Strategist are You?

By Vennli on Aug 26, 2015 3:10:21 PM

Vennli loves helping companies create and execute customer-driven growth strategies. I mean, we really love it.

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3 min read

Growing Your Brand Requires Showing a Little Personality

By Vennli on Aug 20, 2015 1:27:30 PM

As a Millennial, I don’t spend a lot of time actively thinking about brands. In fact, I’m pretty oblivious. They’re just there; a logo slapped on the stuff I want. I have some favorites (hello, Kate Spade) but I’m not loyal to many.

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5 min read

Saving Babies and Innovative Design: The Power of Focusing on a Specific Point-of-View

By Joe Urbany on Aug 19, 2015 3:12:39 PM

We can all agree that business growth comes from serving the needs of customers more effectively than competitors. What is less known is the idea that focusing deeply on a small part of the market can reveal remarkable insights that lead to big innovations.

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1 min read

10 of the Best Growth Strategy Quotes

By Vennli on Aug 14, 2015 1:21:50 PM

All businesses need to grow. It’s about seizing your competitive advantage and winning your customers’ choice. You have to be relentless.

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3 min read

Building the Pipeline for a University? A Case Study in Increasing Enrollment

By Mary Claire Mandeville on Aug 13, 2015 2:07:43 PM

When businesses talk about understanding customer choice, they’re usually referring to the purchase decision, but this is just the last choice in a longer decision journey. Understanding all of the choices made throughout the customer journey is vital to growing your business, and developing strategies to impact choices made earlier on can dramatically grow your sales pipeline.

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5 min read

Cracking The Code On Patient Choice - Understanding Why Patients Choose You or Your Competition

By Vennli on Aug 11, 2015 3:51:53 PM

Recently, I read an article referencing a study by The Journal for Patient Safety that stated "…when patients are shown Hospital Safety Score grades and cost information together, consumers will choose safer hospitals 97% of the time, regardless of cost."

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2 min read

Vennli Accepted to DEMO Traction

By Vennli on Aug 10, 2015 12:46:36 PM

South Bend, IN – August 10, 2015: Vennli, the platform for creating and executing growth strategy, announced today that it has been accepted to present at the DEMO Traction event in Boston on September 16.

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4 min read

Dating Meets Corporate Growth Strategy - What I Learned About Romance In Strategy Class

By Vennli on Aug 6, 2015 4:52:44 PM

Vennli was founded on the belief that growth results when the customer’s voice drives decision-making, and our software provides an engine for organizations to make this happen.

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2 min read

Happy Birthday, John Venn, forefather of data visualization!

By Vennli on Aug 4, 2015 10:06:46 AM

Today is John Venn’s birthday! Tell me more, you say?

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1 min read

10 Inspiring Quotes About Being a Market Leader – Part 1

By Vennli on Jul 30, 2015 11:14:41 AM

It’s the Holy Grail. The top of the mountain. The gold star. Everyone wants to be a winner.

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5 min read

Customer Surveys Aren’t All Bad. Work Backwards To Reach Your Goal.

By Vennli on Jul 27, 2015 2:26:51 PM

I am inundated with surveys. Toyota wants to know how I like my car or service. Amazon wants me to rate my experience. Last week, I received a survey from my children’s school!

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5 min read

Keeping Your Market All to Yourself

By Bart Frischknecht, PhD on Jul 24, 2015 1:14:55 PM

I frequently hear my clients say, “Our market is becoming commoditized.�? They see the products in their market becoming similar, more competitors jumping in, prices falling, and profits eroding.

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3 min read

Agent 007: It’s Strategy. Growth Strategy.

By Mary Claire Mandeville on Jul 22, 2015 2:27:52 PM

Your mission, should you choose to accept it, involves solving the age-old problem of moving clients down the sales pipeline. This troublemaker is running rampant across multiple industries and challenging sales leaders across the country.

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1 min read

12 Most Excellent Marketing Strategy Quotes

By Vennli on Jul 17, 2015 1:04:43 PM

Everyone needs a little inspiration now and then. Here are our favorite quotes to spark your marketing strategy genius.

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4 min read

Uber and You: Competitive Advantage in 3 Minutes

By Joe Urbany on Jul 15, 2015 1:14:10 PM

A business builds and sustains growth because it is different from competitors in ways that are important to customers. Growth means more customers are choosing you.

But this is a deceptively simple concept. What does “competitive advantage�? really mean, and how do you make this idea stick?

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2 min read

Vennli's Dental Division Donates $1,650 to Oral Cancer Cause

By Vennli on Jul 8, 2015 4:24:35 PM

South Bend, IN – July 1, 2015: Vennli, the platform for creating and executing growth strategy, announced today that it has committed to supporting Oral Cancer Cause. The non-profit foundation's mission is to improve the quality of life for oral cancer patients through financial support so that they may face the world with peace and dignity during and after medical treatment.

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3 min read

The Private Equity Differentiator: 5 Ways to Grow Your Company Like a PE Firm

By Vennli on Jul 6, 2015 11:00:17 AM

PE investment firms have outperformed public equity markets over the past three decades, so we know they must be doing something right. I've been lucky to have worked with a few great private equity firms throughout my career.

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3 min read

From Insight to Brand Strategy: Three Circles to Get You There

By Vennli on Jul 2, 2015 10:00:02 AM

Years ago, I heard a presentation of customer segmentation research findings at Whirlpool. Among other things, we learned that there were many women who cared deeply about their families but were not emotionally invested in housework. Chores were chores - things to be done - with little meaning or gratification.

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5 min read

Using the Magic of the Venn to Understand Dentist Decision-Making

By Vennli on Jun 30, 2015 11:00:33 AM

Ah, middle school. I can’t honestly say I remember all I learned during my middle school courses – I can’t, for instance, recall the formula for photosynthesis or the capitol of Arkansas offhand. I do remember, however, Venn diagrams. I remember working with classmates to figure out what we had in common to place in the overlapping sections.

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2 min read

Vennli Honored as Silver and Bronze Stevie® Award Winner in 2015 American Business Awards

By Vennli on Jun 24, 2015 1:21:05 PM

South Bend, IN – June 23, 2015: Vennli was presented with two Stevie® Awards in the 13th Annual American Business Awards on Monday night: the Silver for Startup of the Year – Business Services and the Bronze for Startup of the Year – Business Products.

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3 min read

3 Questions to Break the Ice with Your Customers and Freeze Out the Competition

By Vennli on Jun 23, 2015 12:00:53 PM

Success in today’s market requires a relentless pursuit of growth. Resting on your laurels is a luxury that companies today don’t have – we have to act quickly just to maintain our presence in the market, let alone grow.

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3 min read

Pick Us, Dr. Dentist, Pick Us! Understanding How Dentists Make Purchasing Decisions

By Vennli on Jun 18, 2015 3:57:30 PM

When I was growing up, my parents gave us a few dollars each week for doing our chores. We had a chart on the refrigerator that told us when it was our turn to do the laundry, wash the dishes, and put out the trash.

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4 min read

Stop Using Your Grandma’s Strategy Tools – Evolve with Your Customer

By Vennli on Jun 16, 2015 4:18:24 PM

Looking for patterns is only human, but for me, it’s a passion. And over the past year, the team here has talked with well over a hundred C-level leaders of organizations – across diverse industries, geographies, and types. And we consistently hear the same problem. (A pattern!)

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3 min read

Let Go of the “True but Useless�? and Focus on Critical Decisions Impacting Growth

By Joe Urbany on Jun 9, 2015 1:23:02 PM

People always want the big moments. The big strategy, the home run, the presidential election. But the real power lies in the everyday, and real change depends on harnessing the small, critical moments behind behavior – the moment of decisions.

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1 min read

Vennli Hires Chris Bethell to Lead New Healthcare Division

By Vennli on Jun 4, 2015 5:11:19 PM

South Bend, IN – June 4, 2015: Vennli, the platform for creating and executing growth strategy, announced that it has hired Chris Bethell as General Manager of a newly created Healthcare Division.

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Notre Dame Business Magazine: "When Innovation Meets Opportunity: The Story of Vennli"

By Vennli on Jun 4, 2015 9:35:15 AM

Take a look at an article published in Notre Dame Business magazine by Theodore Fox for an inside look at what Vennli is about and how companies across diverse industries have integrated it as a tool to fuel business growth.

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4 min read

One of These Things is Not Like the Other: 3 Steps to Recognizing Your Competition

By Bart Frischknecht, PhD on Jun 2, 2015 1:12:42 PM

As a kid, I loved Sesame Street - especially a game called, “One of these things.�? The audience was invited to identify which of the objects in the set of four that was “not like the others.�? Sometimes the objects were shapes; other times they were children doing different activities. Either way, the goal was the same— determine which were similar and the one that was different.

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1 min read

Vennli Hires Rachel Mele to Lead New Dental Division

By Vennli on May 28, 2015 4:30:09 PM

South Bend, IN – May 28, 2015: Vennli, the platform for creating and executing growth strategy, announced today that it has hired Rachel Mele as General Manager of a new Dental Division.

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4 min read

5 Reasons to Break Up with SWOT Analysis

By Vennli on May 28, 2015 11:33:20 AM

Dear SWOT Analysis,

I think it’s time we parted ways. We used to have something great together, but it’s just not the same anymore. The magic isn’t there. In fact, it hurts me to say it, but our growth has stalled.

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4 min read

How to Minimize the Risk of Your Growth Strategy

By Joe Urbany on May 20, 2015 5:50:02 PM

All organizations seek growth, and decisions about how to grow involve some level of risk. Clayton Christensen and colleagues - in summarizing some compelling empirical evidence - make a strong statement about how big that risk can be:

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2 min read

How To Prevent Failure During The Implementation Phase

By Vennli on May 13, 2015 1:24:15 PM

A wealth of research has been done on why so many strategic initiatives end in failure. Most of this research points to lack of leadership buy-in, poor communication of vision, misaligned employee effort, etc. However, one thing is certain: If your strategy itself is wrong, it doesn’t matter how well you implement it. When you’re headed in the wrong direction, you’ll just get there faster.

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4 min read

A Winning Growth Strategy Begins With Juggling

By Joe Urbany on May 8, 2015 2:05:52 PM

Jugglers captivate audiences. Juggling just three balls is an elegant and artistic act that seems out of reach for 95% of the population.

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3 min read

A Prescription for Business Growth

By Vennli on May 5, 2015 3:36:01 PM

A Bain Consulting study of large companies in eight countries found that 7 out of 8 companies failed to achieve profitable growth. Challenges in developing and executing effective growth strategies have reached plague proportions.

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TechPoint Honors the Best of Tech in Indiana at 2015 Mira Awards, Vennli Wins Tech Services Award

By Vennli on May 4, 2015 3:42:54 PM

TechPoint, Indiana’s technology growth initiative, honored Indiana’s best companies, entrepreneurs, educators, and other leaders for their technology excellence and innovation at the 16th annual Mira Awards gala presented by BKD CPAs & Advisors at the JW Marriott in downtown Indianapolis. Read the full story here.

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4 min read

Building The Board Of Directors

By Vennli on Apr 30, 2015 4:04:14 PM

A leader of a Boston venture capital firm once said to me that the number one responsibility of a Board of Directors is to hire and fire the CEO.

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3 min read

A New Playbook for Competitive Strategy: How to Exploit Your Competition’s Advantage

By Vennli on Apr 27, 2015 1:35:52 PM

It’s no secret that I’m a little competitive... okay, a lot... I’m VERY competitive! I’m not sure where my competitive nature came from, but it’s the same feeling that drove me to try out and walk on to the Notre Dame football team. I may have been a little lighter and a step slower, but I was determined to win my spot on the team.

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2 min read

Uncovering The Secrets To Growth

By Vennli on Apr 24, 2015 4:22:53 PM

What bothers you as you’re trying to go to sleep (work-related, of course)? What are you still thinking about on your evening commute home?

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4 min read

3 Tips for Customer-Driven Strategy in Manufacturing

By Vennli on Apr 22, 2015 3:41:46 PM

A couple weeks ago, my manager made an off-the-cuff comment that stopped me in my tracks.

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6 min read

Getting A Grip On Growth

By Joe Urbany on Apr 17, 2015 1:54:52 PM

Jordan Spieth’s historic Masters victory this past weekend seemed like a walk in the park. We saw an effortless swing, flawless putting, and an impenetrably calm demeanor. The brutal test of golf that is the Augusta National seemed to lay down quietly as Spieth walked the course.

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Vennli Co-Founder Wins 1st Source Bank Commercialization Award

By Vennli on Apr 15, 2015 11:31:57 AM

Research that makes it to the marketplace doesn’t only originate in science and engineering labs. For the first time since its inception, the 1st Source Bank Commercialization Award is recognizing research from the University of Notre Dame’s Mendoza College of Business.

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2 min read

Vennli Completes Convertible Note Funding Round

By Vennli on Apr 14, 2015 2:54:12 PM

South Bend, IN – April, 2015: Vennli, the platform for creating and executing growth strategy, announced today that it has raised $2.5 Million in a Convertible Note round of funding, bringing the company’s total venture funding to $3.815 Million.

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4 min read

3 Tips For Serving the Empowered Customer In The Professional Services Industry

By Vennli on Apr 14, 2015 2:49:19 PM

Do you manage a medical, law, accounting, or another type of professional practice? If so, chances are that you’ve seen some changes in recent years.

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3 min read

3 Reasons To Blow Up Your Strategy And Walk Away

By Vennli on Apr 9, 2015 4:23:23 PM

If your business isn’t achieving its goals, you probably have a strategy problem.

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2 min read

How To Ask The Right Questions To Improve Donor Retention

By Mary Claire Mandeville on Apr 7, 2015 4:18:22 PM

Inevitably, in my work with nonprofits, the subject of fundraising comes up. More recently, donor retention has been a hot topic. After reflecting on my personal fundraising experiences and listening to my dear friends in the not-for-profit world, I can’t help but be reminded of my mother’s counsel...

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4 min read

Driving Growth With 9 Words (And A Picture)

By Joe Urbany on Apr 6, 2015 1:17:05 PM

After 17 years as a marketing professor, teaching, doing research, and working with companies, I settled on a 9-word imperative to help students understand competitive strategy:

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4 min read

6 Things to Know About Picking the Right Venture Capital Firm

By Vennli on Apr 2, 2015 11:38:19 AM

There is something very exciting about entering a partnership with a venture capital firm. Getting to that point can be seen as a sign of success. It is often one of the most important steps for a start-up company as it expands its business and builds a financial stronghold for itself.

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1 min read

Vennli Releases Version 2.0 of Growth Strategy SaaS Platform

By Vennli on Apr 2, 2015 10:48:12 AM

South Bend, IN – April 2, 2015: Vennli, the platform for creating and executing growth strategy, announced today that it has successfully released the second version of its software.

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4 min read

Do You Know Your Competition? The Cat In The Hat Knows A Lot About That!

By Bart Frischknecht, PhD on Apr 1, 2015 3:33:23 PM

Who are your competitors? It’s not as simple as it sounds. How you answer the question can be the difference between a successful or a failed growth strategy.

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2 min read

How You Can Put Your Customers at the Center of Your Sales Process

By Vennli on Mar 31, 2015 2:20:36 PM

Quick confession to my sales peers out there: I didn’t start my career as one of you. My background is rooted in traditional marketing, and I have spent the majority of my career leading marketing-focused teams.

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2 min read

1 Secret To Developing An Integrated Growth Strategy

By Vennli on Mar 25, 2015 12:03:18 PM

Businesses are complex. On the surface, developing a strategy can seem simple, but when you start to dig into the various aspects of a business and the multitude of moving parts starts to emerge, it can become overwhelming. Clearly, a single strategy can’t impact every component, so the game becomes one of prioritization.

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6 min read

Overcoming Decision Overload in Growth Strategy - Part 2

By Joe Urbany on Mar 24, 2015 1:25:32 PM

In the previous post, we discussed complexity. Not only is the market place complex, but so are the frameworks that seek to organize it for decision-makers. However, there are three core competitive strategy principles emerging from those frameworks that can provide focus.

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5 min read

Overcoming Decision Overload in Growth Strategy - Part 1

By Joe Urbany on Mar 23, 2015 3:57:43 PM

Decisions can be overwhelming. Businesspeople make hundreds of decisions each day, within a complicated context. Many factors (competitive market, technological, economic, socio-cultural, political-legal) can influence the success or failure of a given choice.

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4 min read

4 Things To Know About Building An Investment Strategy For Your Startup

By Vennli on Mar 19, 2015 2:08:04 PM

One of the most critical things for any start-up company is ensuring solid financial backing, whether it is from private investors, venture capital firms, or angel investors. This is on the mind of every chief executive officer in every start-up company.

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4 min read

Your Blindspot To Growing Your Healthcare Organization

By Vennli on Mar 18, 2015 12:46:13 PM

Being a healthcare leader is stressful. Period. Besides the challenging macro-trends impacting the industry, day-to-day operational challenges plague executives.

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4 min read

When Your Business Stops Growing, Look Through A New Lens

By Joe Urbany on Mar 16, 2015 3:37:01 PM

CEO Mike Lenahan built a thriving specialty recycling business around a unique cost model and excellent service and relationships. The number of customers – steel foundries - grew from 15 to 30 over the company’s first 17 years of operation. However, sales flattened in economic recession as competition intensified.

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2 min read

3 Steps To Influencing Customer Choice During The Sales Process

By Vennli on Mar 12, 2015 2:49:23 PM

It’s a common scenario: you need a few groceries so you stop by the local supermarket on your way home from the office. You walk into the store and check your list. First item up: bread for sandwiches. Easy enough! You make your way to the bread aisle.

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5 Ways 'Thinking Small' Brings Focus To Your Healthcare Challenges

By Vennli on Mar 10, 2015 12:15:41 PM

You can’t pick up a newspaper or journal these days without seeing frightening macro trends and legislation impacting the healthcare industry. No one is unaware of the challenges, although it’s those who are charged with providing patient care while keeping the doors open that are losing sleep.

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1 min read

How To Handle A Seemingly Endless Amount Of Emails

By Vennli on Mar 4, 2015 4:29:06 PM

Who isn't bombarded with emails left and right? This simple trick can help alleviate your email stresses and also keep an organized inbox.

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Use These 3 Tips To Discover Your Unique Selling Proposition

By Vennli on Mar 3, 2015 4:00:36 PM

When starting a new company, understanding and being able to explain your unique selling proposition will help in your journey towards success. Additionally, it will help grow your sales. Here's 3 things you should do:

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15 Creative Ways To Build A Stronger Team

By Vennli on Mar 2, 2015 4:11:26 PM

Having a core group of people who work well together is what sets most successful sports teams and professional organizations apart. Here are 15 creative ways to build a stronger team.

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3 Warren Buffett Quotes All Businesses Should Live By

By Vennli on Feb 27, 2015 3:52:31 PM

Though he's recognized as an investment leader, Warren Buffett is also quite the entrepreneur. Here are 3 famous quotes your business should live by.

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3 Reasons Why Positivity Moves You Forward Personally And Professionally

By Vennli on Feb 26, 2015 1:57:54 PM

In life and business, maintaining a positive attitude will help you be more successful than if you were to consistently carry a negative attitude.

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Who Only Sleeps For 3 Hours Per Night And Other Sleep Habits Of The Rich And Famous

By Vennli on Feb 25, 2015 3:25:12 PM

Many entrepreneurs and professionals view sleep as a waste of time. Others feel 6-8 hours per night is a necessity. Take a look at this interesting infographic to see which well-known business professional chooses to only sleep 3 hours per night.

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8 Reasons You Need To Update Your Business Plan

By Vennli on Feb 24, 2015 3:06:11 PM

A business plan is a necessity for any organized and well-structured business. Large or small, it's also something that should be updated and modified as you shift and grow. Here are 8 reasons why you probably need to update your business plan.

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Feeling Overwhelmed? A Simple Mindset Shift Can Alleviate Your Stress

By Vennli on Feb 23, 2015 2:45:04 PM

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7 Extraordinary Ways To Manage Your Time

By Vennli on Feb 20, 2015 2:55:33 PM

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1 min read

How To Name Your Company (Infographic)

By Vennli on Feb 19, 2015 2:21:23 PM

It's not easy picking a name for your company. In fact, most companies go through a handful of names before finally landing on their company name. Even then, some companies change or re-brand following their "chosen" name.

Here is an infographic guide for naming your company.

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5 Networking Tips For People Who Don't Like To Network

By Vennli on Feb 18, 2015 4:46:31 PM

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3 Must-Have Communication Rules For Business Success

By Vennli on Feb 17, 2015 2:12:52 PM

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How To Conduct A Great Employee Review

By Vennli on Feb 13, 2015 2:02:38 PM

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10 Behaviors You Just Don't See In Successful People

By Vennli on Feb 12, 2015 1:46:33 PM

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5 Tips For Providing Constructive Feedback

By Vennli on Feb 11, 2015 11:50:47 AM

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Why Some Companies Are Making ALL Meetings Optional

By Vennli on Feb 10, 2015 1:41:24 PM

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New Ways To Measure Employee Success

By Vennli on Feb 9, 2015 2:19:09 PM

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5 Simple Tips For Becoming A Better Leader

By Vennli on Feb 6, 2015 1:16:53 PM

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5 Proven Strategies For Increasing Your Social Reach

By Vennli on Feb 5, 2015 2:37:05 PM

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Tips For Streamlining Your Work Day

By Vennli on Feb 4, 2015 4:59:18 PM

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8 Ways Companies Kill Employee Motivation

By Vennli on Feb 3, 2015 3:02:00 PM

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6 Must-Have Tech Skills In 2015

By Vennli on Feb 2, 2015 4:00:23 PM

Topics: Technology
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3 Ways To Become Ultra Productive

By Vennli on Jan 30, 2015 2:38:39 PM

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What Fueled The Growth Of Bulletproof Coffee From A Craze To A Big Brand

By Vennli on Jan 29, 2015 1:46:12 PM

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6 Ways To Keep Your Meetings Productive

By Vennli on Jan 28, 2015 3:54:54 PM

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Here Are 9 Reasons You Should NOT Start A Business

By Vennli on Jan 27, 2015 3:12:33 PM

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These 5 Questions (When Answered) Will Help To Scale Any Business

By Vennli on Jan 26, 2015 2:34:00 PM

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Are You Using The Most Valuable Lead Generation Tactic?

By Vennli on Jan 23, 2015 1:00:35 PM

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Drive Continuous Improvement By Tracking Key Metrics

By Vennli on Jan 22, 2015 1:00:59 PM

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The First Thing You Need To Do To Build Your Marketing Plan

By Vennli on Jan 21, 2015 2:17:29 PM

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10 Ways To Ready Your Company For Massive Growth

By Vennli on Jan 20, 2015 5:27:23 PM

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Why A Digital Strategy Is Crucial For Growth

By Vennli on Jan 19, 2015 2:57:02 PM

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5 Ways You Can Turn Customer Input Into New Products And Services

By Vennli on Jan 16, 2015 2:36:44 PM

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Just How Important Is Your LinkedIn Profile Picture?

By Vennli on Jan 15, 2015 1:00:45 PM

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6 Things That Extraordinary People Do Differently Than Others

By Vennli on Jan 14, 2015 1:00:28 PM

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Why Customer Validation May Be More Important Than You Thought

By Vennli on Jan 13, 2015 3:37:36 PM

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5 Ways Top Companies Are Growing Their Brands

By Vennli on Jan 12, 2015 2:43:05 PM

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Here's 5 Ways You Can Be More Productive And Get More Sleep

By Vennli on Jan 9, 2015 1:00:26 PM

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