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Are You Using The Most Valuable Lead Generation Tactic?

Jan 23, 2015 1:00:35 PM

Referrals

For most businesses, new leads come at a premium. Because of that, it's important to make use of the avenues that offer the greatest return. If you have a great product or service, leads from referrals are as good as gold. Here are 5 referral systems you can use to drive growth at a fraction of the cost of other lead gen opportunities.

  1. Direct request. Ask new customers who else they know would be interested in working with you.
  2. Gifts for friends. Give new customers gifts (coupons, discounts, freebies) they can give to their friends.
  3. Compliment follow-up. After receiving a compliment from a customer, ask who else they know who may want your products or services.
  4. Please forward on. This works great with an email campaign. Ask your readers to forward the information to someone they think it will help.
  5. Referral tools. Include additional information or details so your existing customers can easily refer their contacts to you.

For more details and additional links, read David Finkel's article on Inc.com.

Topics: General

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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