Content Intelligence Blog

Bart Frischknecht and Alex Davis

Bart Frischknecht, Vice President, Product Strategy, Vennli
Bart is all about building marketing technology to help business leaders achieve growth goals. He is passionate about using data to put customers’ needs and choices at the center of strategic decision making. Bart’s background is a blend of design, marketing, and engineering, which provides a unique perspective on a company’s role to create, communicate, and deliver value to its customers.

Alex Davis, Marketing Manager, Vennli
Alex leads marketing at Vennli. When it’s all said and done, Alex simply wants to help make the lives of marketers easier--and ensure they’re smiling every step of the way. With 6+ years of experience in the SaaS space, tech marketing is her bread and butter.


Recent Posts

10 min read

The top 9 reasons every content marketer should stop winging it and adopt Personas now

By Bart Frischknecht and Alex Davis on Oct 17, 2019 3:48:57 PM

One of the keys to smart content planning is making sure that content is linked to a clearly defined Persona.

A couple years ago, we helped a large manufacturing organization struggling to gain market share among distributors. Their sales team also struggled with how to approach each negotiation because every customer interaction felt unique.

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