Content Intelligence Blog

Bart Frischknecht, PhD

Vice President, Product Strategy, Vennli
Bart is the vice president of product strategy at Vennli. His background is a blend of design, marketing, and engineering, which provides a unique perspective on a company’s role to create, communicate, and deliver value to its customers. Bart is all about building marketing technology to help business leaders achieve growth goals. He is passionate about using data to put customers’ needs and choices at the center of strategic decision making.

Recent Posts

11 min read

How to turn content planning from your secret shame into your secret sauce

By Bart Frischknecht, PhD on Sep 6, 2019 7:08:52 PM

We all do it.

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6 min read

5 business impact metrics that will make you a content marketing rockstar

By Bart Frischknecht, PhD on May 9, 2019 11:36:33 AM

Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.

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3 min read

Win over more customers by building brand trust

By Bart Frischknecht, PhD on May 6, 2019 3:48:52 PM

Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews  

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5 min read

A MarTech buyer’s cheat sheet to understanding AI lingo

By Bart Frischknecht, PhD on Dec 12, 2018 9:26:07 PM

Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.

No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.

AI is easy to find yet harder to understand and even more difficult to define. The Google news feed on my phone feels a little like my microwave, I don’t really know what is happening behind the scenes and sometimes the suggested articles don’t come out exactly how I would expect, but I know if I swipe right on my phone, it is a super speedy and no-mess way to get some news updates.

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3 min read

Know Your Manufacturing Customer’s Sales Journey

By Bart Frischknecht, PhD on Jun 12, 2017 4:44:12 PM

By considering our customers’ unique sales journey and buying styles, we can tailor our messages and sales approach, and increase our sales effectiveness.

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