Agile Insights Blog

Bart Frischknecht, PhD

CEO, Cobomba, Vennli strategic partner
Bart is all about building marketing technology to help business leaders achieve growth goals. He is passionate about using data to put customers’ needs and choices at the center of strategic decision making. Bart’s background is a blend of design, marketing, and engineering, which provides a unique perspective on a company’s role to create, communicate, and deliver value to its customers.

Recent Posts

5 min read

7 essential steps to building a brand strategy

By Bart Frischknecht, PhD on Jun 2, 2021 9:32:56 AM

When you observe the trajectory of successful organizations, whether Microsoft, Apple or upstarts like the Dollar Shave Club, and Warby Parker, it’s clear that innovation sets them apart from the competition.

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2 min read

5 Reasons Data-Driven Marketing Beats Gut Instincts

By Bart Frischknecht, PhD on May 18, 2021 9:57:55 AM

No one uses rotary phones to make calls anymore, the age of mimeograph paper is long gone, and soon the idea of using “gut instincts” to drive marketing campaigns will feel just as archaic. We have officially entered the age of data-driven marketing—and marketers who rely on their guts alone may find themselves increasingly ineffective in an industry capitalizing on data insights to reach customers.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Bart Frischknecht, PhD on Apr 21, 2021 9:05:42 AM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first.

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3 min read

Know Your Manufacturing Customer’s Sales Journey

By Bart Frischknecht, PhD on Jun 12, 2017 4:44:12 PM

By considering our customers’ unique sales journey and buying styles, we can tailor our messages and sales approach, and increase our sales effectiveness.

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5 min read

What Dating Taught Me About Understanding Manufacturing Sales

By Bart Frischknecht, PhD on May 22, 2017 10:33:53 AM

I used to think that great deals started with a great product and closed with a Jedi salesperson that could mystically anticipate every customer objection and demonstrate product superiority in terms of benefits, features, and price. I realized that if I maintained this outlook, the customer starts to feel like the enemy. As I watched sales cycle after sales cycle, my perspective changed.

Topics: Manufacturing
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