Content Intelligence Blog

Bart Frischknecht, PhD

Vice President, Product Strategy, Vennli
Bart is all about building marketing technology to help business leaders achieve growth goals. He is passionate about using data to put customers’ needs and choices at the center of strategic decision making. Bart’s background is a blend of design, marketing, and engineering, which provides a unique perspective on a company’s role to create, communicate, and deliver value to its customers.

Recent Posts

13 min read

How to plan content that actually connects with your audience

By Bart Frischknecht, PhD on Dec 19, 2019 2:05:07 PM

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At Vennli we help marketers that are tired of guessing build content marketing plans that achieve growth goals. With that in mind, our own content strategy relies on creating valuable content for our marketer audience. To succeed we know our content needs to answer the questions related to the needs and desires of Leader Lori, Stretched Steve, and the rest of the gang.

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1 min read

Audience Edition: 5 Business Impact Metrics for Content Marketing + Free Downloadable Calculator

By Bart Frischknecht, PhD on Nov 12, 2019 8:45:23 AM

How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.

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4 min read

3 real-life examples of how great marketing content leads to renewals and repeat purchases

By Bart Frischknecht, PhD on Nov 5, 2019 10:57:09 AM

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.

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3 min read

3 real-life examples of how great marketing content can grow sales

By Bart Frischknecht, PhD on Oct 10, 2019 9:03:00 AM

You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.

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11 min read

How to turn content planning from your secret shame into your secret sauce

By Bart Frischknecht, PhD on Sep 6, 2019 7:08:52 PM

We all do it.

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