How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.
Bart Frischknecht, PhD
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Topics:
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We all do it.
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Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.