How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.
Bart Frischknecht, PhD
Bart is all about building marketing technology to help business leaders achieve growth goals. He is passionate about using data to put customers’ needs and choices at the center of strategic decision making. Bart’s background is a blend of design, marketing, and engineering, which provides a unique perspective on a company’s role to create, communicate, and deliver value to its customers.
Recent Posts
1 min read
Audience Edition: 5 Business Impact Metrics for Content Marketing + Free Downloadable Calculator
By Bart Frischknecht, PhD on Nov 12, 2019 8:45:23 AM
4 min read
3 real-life examples of how great marketing content leads to renewals and repeat purchases
By Bart Frischknecht, PhD on Nov 5, 2019 10:57:09 AM
You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.
3 min read
3 real-life examples of how great marketing content can grow sales
By Bart Frischknecht, PhD on Oct 10, 2019 9:03:00 AM
You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.
11 min read
How to turn content planning from your secret shame into your secret sauce
By Bart Frischknecht, PhD on Sep 6, 2019 7:08:52 PM
We all do it.
6 min read
5 business impact metrics that will make you a content marketing rockstar
By Bart Frischknecht, PhD on May 9, 2019 11:36:33 AM
Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.