At Vennli we help marketers that are tired of guessing build content marketing plans that achieve growth goals. With that in mind, our own content strategy relies on creating valuable content for our marketer audience. To succeed we know our content needs to answer the questions related to the needs and desires of Leader Lori, Stretched Steve, and the rest of the gang.
How do you decide what content to create next? Does your organization create content in response to internal requests, based on a particular content format such as a blog, for different personas, or for different stages of the buyer journey? Your answer is probably some mix from all of the above.
You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.
You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.
A content intelligence, customer choice visualization, & analytics platform. We gather real-time insights about what’s most important to customers and why they choose you vs. your competition. Then we visualize data in an intuitive way that quickly leads to content aligned with customer needs.
