Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.
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Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews
5 min read
Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.
No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.
AI is easy to find yet harder to understand and even more difficult to define. The Google news feed on my phone feels a little like my microwave, I don’t really know what is happening behind the scenes and sometimes the suggested articles don’t come out exactly how I would expect, but I know if I swipe right on my phone, it is a super speedy and no-mess way to get some news updates.
3 min read
By considering our customers’ unique sales journey and buying styles, we can tailor our messages and sales approach, and increase our sales effectiveness.
5 min read
I used to think that great deals started with a great product and closed with a Jedi salesperson that could mystically anticipate every customer objection and demonstrate product superiority in terms of benefits, features, and price. I realized that if I maintained this outlook, the customer starts to feel like the enemy. As I watched sales cycle after sales cycle, my perspective changed.