When considering the post-COVID landscape, one of the more difficult sectors to predict is higher education. With many potential students having postponed their enrollment during the pandemic, will they come back for undergraduate, graduate, or doctoral degrees or seek out different paths? And for those who do return, how will their expectation for learning and campus lifestyle have changed?
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Unlike the Lord of the Ring’s “one ring to rule them all,” there is never one message that will resonate with all of your customers. This is true for your own employees as well. With the rise of the COVID-19 pandemic, many companies have turned the lens on themselves. This has largely taken the form of gathering opinions on remote work and maintaining team collaboration, but some companies have sought input from their employees on how to keep not only themselves, but also their customers safe. In today’s political and social climate, addressing the safety concerns of your employees is another area where one message is not going to get through to everyone.