Agile Insights Blog

Erin Wilson

Research Manager at Vennli
Experienced research professional specializing in consumer research and analytics.

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Using the OCEAN (Big 5) Personality Model in Marketing Research

By Erin Wilson on May 4, 2021 11:43:53 AM

Personality tests have become popular in the corporate world when evaluating current and potential employees for team “fit.” While the jury is still (and probably always will be) out on their scientific validity, models such as the Myers-Briggs Type Indicator, the Enneagram, or OCEAN (the “Big 5”) do make it easier to understand behavior in a directional sense.

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