We can all agree that business growth comes from serving the needs of customers more effectively than competitors. What is less known is the idea that focusing deeply on a small part of the market can reveal remarkable insights that lead to big innovations.
5 min read
4 min read
A business builds and sustains growth because it is different from competitors in ways that are important to customers. Growth means more customers are choosing you.
But this is a deceptively simple concept. What does “competitive advantage�? really mean, and how do you make this idea stick?
3 min read
People always want the big moments. The big strategy, the home run, the presidential election. But the real power lies in the everyday, and real change depends on harnessing the small, critical moments behind behavior – the moment of decisions.
4 min read
All organizations seek growth, and decisions about how to grow involve some level of risk. Clayton Christensen and colleagues - in summarizing some compelling empirical evidence - make a strong statement about how big that risk can be: