Agile Insights Blog

Joe Urbany

Cofounder of Vennli and Professor at the University of Notre Dame

Joe is a core marketing faculty member in Notre Dame’s MBA program and past Associate Dean of the Mendoza College of Business with numerous publication credits related to customer decision making and growth strategy.

In 2010, Joe Urbany co-wrote a book entitled Grow by Focusing on What Matters: Competitive Strategy in 3-circles. The premise of the book is that growth and competitive advantage are about effective positioning. The model facilitates speed of understanding and action by focusing strategic attention on what impacts customer decisions. It has been applied in over 800+ MBA projects at Notre Dame. Co-founded in 2013 by Joe, Vennli is based on this proven model. Vennli brings the model to life through the use of collaborative technology and providing a platform that makes an already faster and more intuitive process even more accelerated and streamlined.


Recent Posts

5 min read

Saving Babies and Innovative Design: The Power of Focusing on a Specific Point-of-View

By Joe Urbany on Aug 19, 2015 3:12:39 PM

We can all agree that business growth comes from serving the needs of customers more effectively than competitors. What is less known is the idea that focusing deeply on a small part of the market can reveal remarkable insights that lead to big innovations.

Topics: General
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4 min read

Uber and You: Competitive Advantage in 3 Minutes

By Joe Urbany on Jul 15, 2015 1:14:10 PM

A business builds and sustains growth because it is different from competitors in ways that are important to customers. Growth means more customers are choosing you.

But this is a deceptively simple concept. What does “competitive advantage�? really mean, and how do you make this idea stick?

Topics: General
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3 min read

Let Go of the “True but Useless�? and Focus on Critical Decisions Impacting Growth

By Joe Urbany on Jun 9, 2015 1:23:02 PM

People always want the big moments. The big strategy, the home run, the presidential election. But the real power lies in the everyday, and real change depends on harnessing the small, critical moments behind behavior – the moment of decisions.

Topics: General
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4 min read

How to Minimize the Risk of Your Growth Strategy

By Joe Urbany on May 20, 2015 5:50:02 PM

All organizations seek growth, and decisions about how to grow involve some level of risk. Clayton Christensen and colleagues - in summarizing some compelling empirical evidence - make a strong statement about how big that risk can be:

Topics: General
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4 min read

A Winning Growth Strategy Begins With Juggling

By Joe Urbany on May 8, 2015 2:05:52 PM

Jugglers captivate audiences. Juggling just three balls is an elegant and artistic act that seems out of reach for 95% of the population.

Topics: General
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