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Mike Kaput

Mike Kaput is the director of the Marketing Artificial Intelligence Institute and a senior consultant at PR 20/20 who is passionate about AI's potential to transform marketing. At PR 20/20 he creates measurable marketing results for companies using data-driven strategies, market-leading content, and scalable marketing technologies.

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4 min read

This Is Why Content Marketers Should Care About AI

By Mike Kaput on Jun 25, 2019 9:52:08 AM

Artificial intelligence is transforming the landscape of many industries. But only a handful stand to see the most impactful change from AI—and marketing is one of them, according to McKinsey.

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