Content Intelligence Blog

Patti Doyle

Chief Customer Officer, Vennli

Patti is all about using content to connect with customers to drive marketing ROI. She is laser-focused on driving Vennli's customer experience and making sure that customers are delighted across the entire customer journey. (She is also passionate about super heroes and crossword puzzles.) Patti’s background is a blend of B2C, B2B, marketing, and general management, which helps her drive relevance with Vennli's customers. Patti received her MBA from Northwestern University where she specialized in combined finance and marketing. Her BS in Mathematics is from the University of Notre Dame. During her career, she has worked at Kraft Foods (Mondelez), PepsiCo, InnerWorkings and various private-equity back organizations.


Recent Posts

3 min read

A step-by-step guide for building brand trust

By Patti Doyle on Jun 11, 2019 5:08:28 AM

With customers demanding more from companies — transparency, authenticity, ethical practices and legitimate brand promises, marketers must pay closer attention to what it means to build brand trust.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Patti Doyle on May 13, 2019 7:18:06 PM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first..

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4 min read

Why brand trust needs to guide your content marketing strategy

By Patti Doyle on May 6, 2019 9:23:41 PM

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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4 min read

How to build a content strategy that covers all stages of the buyer journey

By Patti Doyle on May 6, 2019 11:38:25 AM

More than likely, the buyer you were targeting last year already has evolved. Buyer behavior continues to change, largely as a result of technology, research habits, stakeholder profiles and information overload.

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5 min read

7 essential steps to launching a new brand

By Patti Doyle on May 3, 2019 3:04:09 PM

When you observe the trajectory of successful organizations, whether Microsoft, Apple or newer upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition.

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