Agile Insights Blog

Tracy Corry

Digital Marketing Strategist with 20 years experience, dedicated to helping brands create meaningful connections with their customers.

Recent Posts

2 min read

Addressing the Mental Health Crisis in Higher Education

By Tracy Corry on May 9, 2022 4:29:56 PM

The number of college students seeking mental health services and accommodations has been steadily increasing over the last few years– and even though the pandemic has intensified this unfortunate trend to a seemingly critical point, it most certainly wasn’t the sole driver of the mental health crisis currently plaguing institutions of higher education today. And although it’s not just students facing struggles with depression and anxiety, this epidemic appears to be more acute in younger, college-aged people with nearly 30 percent of people between ages 18 and 25 reporting a mental illness in 2019 and 25% of 18- to 24-year-olds surveyed reported thoughts of self-harm according to reports from the Centers for Disease Control and Prevention.

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3 min read

How to Solve a Problem You Don’t Have (and Other Ways to Waste Your Time and Money)

By Tracy Corry on Apr 12, 2022 3:45:27 PM

In today’s age of invention, businesses are constantly looking for the next big idea or solution that will have consumers lining up at the register and sharing their praise with their friends and followers. But with this eagerness to hit the jackpot and discover the hottest new trend, there are sometimes missteps – new product developments that miss the mark or worse, are openly criticized across social media channels.

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3 min read

Mind the Gap: How Manufacturers Can Fix the Skills Gap

By Tracy Corry on Mar 1, 2022 11:41:00 AM

Even before “The Great Resignation”, the manufacturing industry had been struggling with filling open positions, with job openings increasing at double-digit rates since 2017 according to a Bureau of Labor Statistics employment survey. Post-pandemic, Deloitte and the Manufacturing Institute predict that 2.1 million manufacturing positions will go unfulfilled by 2030, costing the U.S a loss of about $1 trillion in GDP. Without a drastic reversal in this downward trend, this deficiency could set the U.S. manufacturing industry back by decades.

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3 min read

Set Your Customer-Facing Teams Up for Success

By Tracy Corry on Feb 14, 2022 12:47:42 PM

The aftermath of the last two years has left sales teams with a remarkable challenge they haven’t encountered ever before – building and maintaining relationships with their customers in the absence of in-person connections. We’ve seen lockdowns, reopenings, and then mini lockdowns again, leaving businesses to pivot and adjust on what seems like a monthly basis. Even as we look forward to the future, it’s likely that the ‘new normal’ will bring an entirely different way of doing business than sales teams have been accustomed to in the past.

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2 min read

Goodbye Sales Exec Sarah and Tech Guy Tom? Here’s how you should be building buyer personas today.

By Tracy Corry on Feb 1, 2022 10:05:46 AM

In a world where personalized consumer experiences are not just appreciated but expected, many businesses and organizations are using some form of personalization in their marketing strategies. And when 97% of marketers report a measurable lift from their personalization efforts (Salesforce, 2020), they should be. Personalized marketing is here to stay – especially as the tech-savvy Gen Z generation now makes up 40% of total U.S consumers. But the landscape has changed since the early days of buyer persona building and some argue that these old-school personas built mainly on demographic information are antiquated and useless because they are full of information that has nothing to do with the reasons why people buy your products.

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