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Content Evolution Announces Strategic Partnership with Vennli

Dec 21, 2015 10:25:49 AM

Content Evolution today announces it has formed a strategic partnership with Vennli, a cloud-based strategy software provider, to enhance its capabilities in assisting organizations in developing strategies to succeed.

“We help our clients ask better questions about their business. Questions about who they are today, what they aspire to become, and how they can effectively communicate their purpose to customers,�? says Kevin Clark, President and Federation Leader of Content Evolution, LLC. “Vennli is a natural fit with our mission because it helps provide answers. The platform uses real-time insights to understand the drivers of how customers make decisions and how they perceive offerings in the market.�?

Vennli’s platform quickly conveys what customers want, which products and services they prefer, and identifies unmet needs. This reveals opportunities for growth and differentiation. The core of the software platform includes two key components: ongoing data collection via an electronic survey platform and intuitive market visualization with segmentation analysis and ideation support.

“In a time of unprecedented change across virtually all markets, every business is looking to become more agile and adapt their strategy more quickly to better meet changing customer needs. We’re excited about the partnership with Content Evolution because of the complimentary nature of our missions,�? says Gary Gigot, CEO and Co-founder of Vennli.

The combination of Content Evolution’s advisory services and Vennli’s platform will enable an organization to use prescriptive customer insights to develop a clear, meaningful strategy to ultimately realize its vision.

Content Evolution is a global federation of firms and professionals that aims to help clients pursue both success within their market and meaningful purpose. Their mission is support organizations in evolving in intentional ways in order to thrive in the face of increasing competition and quickly changing customer needs.

Topics: Press

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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