Content Intelligence Blog

2 min read

Content Lessons From Television's Biggest Shows

Oct 9, 2014 1:00:33 PM

TV Remote

Many people enjoy capping their weekend with some thoughtless primetime television. From Breaking Bad to Game of Thrones, Sundays are known for some of the best television shows. Yet, strangely enough, we can absorb some content marketing lessons from these shows. How could someone possibly draw content strategies from brain-dead zombies in The Walking Dead you might ask? Well, here are just 4 lessons that Cat Fyson at Koozai came up with.

1. “You can breathe new life into great ideas and content that has proven its worth�? (Ex. Doctor Who)
Originally airing 50 years ago, Doctor Who has gone through 12 different doctors and still has remained relevant. They have reimagined and regenerated former story arcs with a fresh new outlook. Regenerate (don’t copy) old articles or blog posts with a new approach that relates to current events.

2. “Content strategy needs to embrace change and adaptation�? (Ex. Breaking Bad)
Through 5 seasons of Breaking Bad, the AMC network was constantly introducing new ideas to get viewers involved. The network executives noticed the trend of multi-screen viewing, and they were able to capitalize, ultimately securing some of the most passionate fans. Just like AMC, a company should be prepared to embrace trends and quickly push out content centered on those trends.

3. “By creating useful and insightful copy, you can build your brand’s reputation as a thought leader in your field�? (Ex. Game of Thrones)
Game of Thrones is based on what is widely considered one of the best series of books ever written. The show already had a strong following before it even started because the quality of the books was so high. Having a well-articulated, smart content improve your brand reputation, thus expanding your following in the long run.

4. “Creating fresh, unique content will help you stand out in the crowd and survive the wrath of an algorithm update�? (Ex. Walking Dead)
There have hundreds of different attempts at the zombie apocalypse over the years, but in order to stand out from all the others, the show came up with a brilliant social campaign. Each time a person used a specified hashtag on any social media platform, they received a response from a “zombie�? and subsequently became part of the “zombie hoard�?. This unique campaign did a fantastic job of getting the viewers involved while also increasing mentions and excitement for the show.

Have any other shows the spark ideas about content marketing? Let us know below!

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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