Do You Know How To Develop A Growth Strategy?

Growth Strategy Cats

Most small business start small and stay there, but it doesn’t have to be that way, says Darren Dahl. He summarizes an interview with Keith McFarland, author of The Breakthrough Company.

Small businesses have the option to select growth strategies that are lower risk and probably slower to produce results or higher risk but may show results more quickly. Intensive growth strategies include market penetration, market development, alternative channels, new product development, and new products for new customers (breakthrough product development). Integrative growth strategies involving acquisitions involve more risk.

Perhaps even more important than the type of strategy selected is the speed of implementation. Many companies take so long to develop and implement strategies, that by the time they do, the market has changed on them. Would you rather just survive or thrive in this fast-paced business world?




Vennli is a content intelligence platform that helps marketers achieve growth objectives by delivering intelligent content, messaging and communications across the entire customer lifecycle - from awareness to advocacy. Vennli’s platform gathers real-time segmented persona data including insights about what matters most to your target market throughout the buyer journey/experience and makes intelligent recommendations on content, messaging and communication that will attract, convert and retain more customers.

Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

Join our newsletter to receive updates about using customer insights to build an amazing brand.Receive regular updates on content and tools related to business strategy.