Content Intelligence Blog

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Drive Continuous Improvement By Tracking Key Metrics

Jan 22, 2015 1:00:59 PM


Though it's vital for continuous growth and long-term success, tracking certain metrics isn't always the most glamorous activity. Regardless, it can be the difference between building a product or service that is a total failure and one that is a wild success. Here are 5 metrics you should be tracking if you aren't already.

  1. Inbound marketing ROI.
  2. Social media data.
  3. Marketing content.
  4. Mobile stats.
  5. Customer satisfaction.

The specifics you track within those categories will differ based on your organizational goals. For more details, read the full article on

Topics: General

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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