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FierceRetail Features Holiday Shopping Study By Vennli

Dec 18, 2015 10:50:03 AM

Since Target and Walmart are frequent destinations for last-minute shoppers, a study recently analyzed what other retailers could do to capture some of that market share.

FierceRetail elaborates on the Vennli study be explaining how "15 percent of U.S. shoppers are waiting for the last minute to complete their holiday shopping. And almost two thirds, 69 percent, intend to shop at Target and 66 percent plan to visit Walmart."

Other findings showed the following: "The next most popular stores did not even come close to getting as much of the vote, as 25 percent of respondents said they would shop Macy's and 7 percent would shop Nordstrom."

Read the full story here.

Topics: Press

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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