What if you were trying to grow your franchise but, no matter where you looked, your #1 competitor was already there? That’s the reality that Jimmy John’s faces in a world saturated with Subways.
Jimmy John’s is one of the fastest growing franchises, but Subway is the largest franchise in the world. Both sell sandwiches but have very different value propositions in the market.
How do you decide where to grab your sandwich? What if Subway and Jimmy John’s understood how you made this choice? They’d be able to:
- Develop marketing campaigns targeted towards the factors you value the most.
- Innovate to meet currently unmet customer needs before their competition does.
- Focus resources on strategies that will provide the most return in terms of growth.
If Jimmy John’s strategic decisions are made based on an in-depth understanding of how their customers make buying decisions, then nothing can stop them.
Check out the results of our real customer research study and the implication this has for Jimmy John’s growth. How are they doing now? What is their next move? How can these findings apply to your own business?