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Here's Why You Should Be Friendly With Your Competition

Aug 21, 2014 1:00:14 PM

Handshake

Part of being able to stay in business is figuring out a way to outsmart your competitors. Even though this is true, companies may get more value out of befriending competitors.

Why is this?

Building relationships allows you to work together to determine the best way to satisfy your customers. Here are a few tips on how to approach competitors in a way that will be mutually beneficial:

  1. Make the first move
  2. Be prepared to say no
  3. Continue the relationship

After initial contact, continue building the relationship (as desired). After all, doesn't healthy competition force you to work harder?

Click here to read the full article by Zeke Adkins about befriending your competitors.

Topics: Strategy

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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