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How A "Growth Hacking" Culture Fuels Success

Aug 19, 2014 1:00:57 PM

Shutterstock

What is growth hacking? Tom Post, a member of Forbes’ staff, describes it as a relatively cheap, if intense and laborious, way of scaling growth for your online product or services. Growth hacking is achieved by acquiring, activating, or retaining users who come to the site with the idea of monetizing them.

Jon Orringer, Shuttershock’s CEO, gives insight into growth hacking at his company. He describes it as a cross-effort between product and marketing. He also describes it as an iterative and ever-evolving process that alternates among testing, monitoring, change, and testing. Additionally, Orringer says the best growth hacking involves a culture that is metrics driven with quantitative goals.

Do you think growth hacking is something that should be adopted by online companies?

Topics: Strategy

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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