Content Intelligence Blog

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How Content Marketing Is A Multifaceted Business Function

Oct 10, 2014 1:00:08 PM


As new brands continue to emerge online, the media landscape grows more crowded. Stale content and advertising is not a long-term solution for companies looking to 'wow' their audiences.

In a recent article on, contributor Strategy& ( outlines how important it is to have a team-driven content marketing strategy.

GE provides one example of working in collaboration throughout the organization. "Over at GE, creatives (writers, videographers, UX/User Experience designers) work closely with the company’s marketing and PR teams to create digital experiences that highlight some of the company’s key messages."

To read more about involving your entire team with your content strategy, check out the article on

Topics: Strategy

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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