As new brands continue to emerge online, the media landscape grows more crowded. Stale content and advertising is not a long-term solution for companies looking to 'wow' their audiences.
In a recent article on Forbes.com, contributor Strategy& (http://www.strategyand.pwc.com/) outlines how important it is to have a team-driven content marketing strategy.
GE provides one example of working in collaboration throughout the organization. "Over at GE, creatives (writers, videographers, UX/User Experience designers) work closely with the company’s marketing and PR teams to create digital experiences that highlight some of the company’s key messages."
To read more about involving your entire team with your content strategy, check out the article on Forbes.com.