Tory Burch, synonymous with fashion, continues to differentiate with new products and customer segments.
“This summer, she launched a line of activity-monitoring devices for Fitbit, making hers the first major fashion house to venture into wearable technology.�? It’s fashion and tech forward, yet classic and can be worn throughout the work day.
It looks like Tory Burch will be capitalizing on Fitbit’s customer segment soon. She will be designing her own sportswear line. Product innovation and new customer segments. Proving that every new partnership can potentially lead to endless opportunities.
Celebrating 10 years, 50 countries and a $3 billion evaluation. Next stop on the Tory takeover… men. Read the full article here.