Content Intelligence Blog

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How New Partnerships Can Potentially Lead To Endless Opportunities

Sep 2, 2014 1:00:24 PM

Tory Burch

Tory Burch, synonymous with fashion, continues to differentiate with new products and customer segments.

“This summer, she launched a line of activity-monitoring devices for Fitbit, making hers the first major fashion house to venture into wearable technology.�? It’s fashion and tech forward, yet classic and can be worn throughout the work day.

It looks like Tory Burch will be capitalizing on Fitbit’s customer segment soon. She will be designing her own sportswear line. Product innovation and new customer segments. Proving that every new partnership can potentially lead to endless opportunities.

Celebrating 10 years, 50 countries and a $3 billion evaluation. Next stop on the Tory takeover… men. Read the full article here.

Topics: Technology

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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