How Organizing Behavior Drives Marketing Initiatives

Consumer Behavior

One way of looking at marketing has been to create content to draw people in. An extension of this view of marketing would be to expect that creating more content will create more demand. This isn’t necessarily the case.

In his article, “The Future of Marketing Is Organizing Behavior,�? John Jantsch at Inc. suggests that we can look at marketing in a different way. He says marketing today is about guiding a customer through a journey that the customer wants to take. Jantsch has identified seven behaviors that most people want to want to experience on their way to becoming loyal customers. They want to: know, like, trust, try, buy, repeat, and refer.

Click here to get more details on how companies can deliver on creating an environment that drives behavior that buyers want to experience.



Vennli is a content intelligence platform that helps marketers achieve growth objectives by delivering intelligent content, messaging and communications across the entire customer lifecycle - from awareness to advocacy. Vennli’s platform gathers real-time segmented persona data including insights about what matters most to your target market throughout the buyer journey/experience and makes intelligent recommendations on content, messaging and communication that will attract, convert and retain more customers.

Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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