Content Intelligence Blog

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How Organizing Behavior Drives Marketing Initiatives

Aug 27, 2014 1:00:36 PM

Consumer Behavior

One way of looking at marketing has been to create content to draw people in. An extension of this view of marketing would be to expect that creating more content will create more demand. This isn’t necessarily the case.

In his article, “The Future of Marketing Is Organizing Behavior,�? John Jantsch at Inc. suggests that we can look at marketing in a different way. He says marketing today is about guiding a customer through a journey that the customer wants to take. Jantsch has identified seven behaviors that most people want to want to experience on their way to becoming loyal customers. They want to: know, like, trust, try, buy, repeat, and refer.

Click here to get more details on how companies can deliver on creating an environment that drives behavior that buyers want to experience.

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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