Content Intelligence Blog

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How Social Media Can Be Used To Enhance Your Content Strategy

Sep 23, 2014 1:00:43 PM

Social Media Content Strategy

Companies that are able to appropriately leverage social media are now able to leap the competition in more ways than one. First, it allows enormous companies to have personal, real-time conversations with a single customer halfway across the world. Additionally, platforms like Twitter and Facebook provide millions of valuable data points that are being underutilized by companies worldwide. You may have thought that mindless tweet sent while stuck traffic this morning would be worthless, but Jon Salm (@Jon_Salm) of Visually would beg to differ.

Here are 4 hacks from Salm for improving content marketing using social media data. Each hack takes the simplicity of social media and flips it into the ever-difficult, high-quality content marketing.

  1. Promote yourself with data-driven blog posts. It can be difficult to generate original blog content day-after-day. Salm suggests using data such as the monthly trending topics on Twitter to form a visual to be used in a blog post that is also informative to your readers.
  2. Reward your followers. Use tools like SocialRank to track and reward your most loyal fans. Whether it’s a free shirt or a discount, rewarding your fans not only induces more loyalty, but it also gives you a chance to further promote yourself. A shirt is bound to get new eyes seeing your company name, logo, etc.
  3. Take advantage of automated visual content. Infographics are a great way to display a large amount of data in an aesthetically pleasing fashion, but it’s not always easy to create infographics on your own. Sites like Visually host tools that make it extremely easy to display based on social media content like tweets, number of followers, etc.
  4. Utilize Twitter polls. “Twitter polls are not only a great way to engage with your followers and get immediate feedback, but they also represent an opportunity to create great content. Twitter poll results can also easily lend themselves to simple charts and graphs, which can be crafted into microcontent for use all over the web.�?

Check out the full article to read more details about using social media to enhance your content strategy.

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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