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How Twitter Secured Additional Investors By Sharpening Its Growth Strategy

Nov 13, 2014 1:11:04 PM

Twitter CEO

While Twitter has noticed stock decreases of nearly 40% in 2014, executives spent time during analyst day outlining their long-term growth plans. Needless to say, investors liked what they heard. One of the primary changes to be aware of is the understanding that Twitter plans to increase the pace and breadth at which the product is changed. The goal is for Twitter to provide immediate value to all users, allowing them to connect to their world in real time.

Twitter is also working on securing some of the 500 million visitors that come to Twitter each month but do not log in.

For more detail about the upcoming growth strategy for Twitter, see the full analysis on WSJ.com.

Topics: Strategy

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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