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How Using Kindness Can Help You Dominate Your Competitors

Aug 28, 2014 1:00:21 PM

Woman Smiling

Companies are encouraging acts of kindness as a tool to develop client relationships and boost overall revenue.

Article author, Neil Parmar, offers three tips to spreading acts of kindness in your company:

  1. “Encourage Random Acts of Kindness�? - "It's imperative that we encourage our employees to demonstrate compassion at all times."
  2. “Foster a Relationship�? - It can be as simple as remembering a customer’s name or as complex as memorizing a customized favorite drink. Making customers feel special and cared about builds loyalty. Excellent service and overall experience makes a customer feel good. Happy customers will return, especially if they are held accountable by their favorite server.
  3. “Reward the Kindness�? - Acknowledge employees for their caring acts. Some companies like Shangri-La Hotel in Abu Dhabi share the good deeds internally to motivate employees.

These deeds of caring result in customers talking about their pleasant experience and spreading the word. Click here to read the full article.

Topics: Strategy

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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