Social media is officially in its adolescent state, and with that, comes much more research and understanding of its marketing benefits. Its infancy saw a lot of experimentation while we all got our feet wet in the social landscape. We cringed at the #gettingslizzerd post blunder by the Red Cross and at the outcome of the not-so-thought-out McDonald’s #mcdstories where Twitter users posted their horror stories using the hashtag.
Many studies show that more than half of content marketers view social media as their most effective business strategy. However, business executives, now playing the parent role, are focusing more on social business goals and success measures.
The question becomes now becomes how do the kids win over those in the executive suite?
Vanessa DiMauro answers that question in her roundtable session How To Excite Your Executives About Online Community And Help It Deliver More Value.