Content Intelligence Blog

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Just How Important Is Your LinkedIn Profile Picture?

Jan 15, 2015 1:00:45 PM

Profile Picture

Your headshot is one of the most important elements of your LinkedIn profile. A good first impression encourages the viewer to read the rest of your profile. In fact, your profile is 7x more likely to be clicked on by an employer simply by having a profile picture.

The problem is that many people do not put much effort into their pictures. They pull one from Facebook or Twitter or take a quick selfie. Who is that person next to you that you cropped out? Why are you looking up at the camera? What is your pet doing in the picture?

Here is a step-by-step guide for creating the perfect Linkedin picture:

  1. Pick a real photographer; no selfies
  2. Pick a camera; no Polaroids
  3. Pick the appropriate attire for the position you are looking for
  4. Pick a location; make sure the background is not distracting
  5. Fill the frame with YOU; no friends or pets
  6. Edit the photo; feel free to touch it up but avoid filters like black-and-white and sepia

Watch the full how-to-guide here: http://www.businessinsider.com/how-to-video-linkedin-profile-photo-2014-11

Topics: General

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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