Content Intelligence Blog

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Why You Need To Know And Understand Your Strengths

Jul 16, 2014 1:00:29 PM

Super Kid Understand Your Strengths

How well do you really know how your product stacks up compared to your largest competitors? What are your strengths – Price? Quality? Service? Which one do you emphasize? Do some of your customers view your product significantly differently than others – who is your target and do you tailor your messaging accordingly? These are important questions!

Your points of difference compared to your competitors are only meaningful to customers if they provide value to them. Know your strengths. Click here to read Louie Bernstein’s take on this subject here.

Topics: Strategy

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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