South Bend, IN - Nov. 30, 2015 – Vennli, a SaaS platform that synthesizes customer insights into growth strategies for businesses, has hired Mark Futa to join the company as General Manager of Automotive Division. Futa will focus on business development and growth for Vennli’s automotive clients, such as dealerships, service providers, and manufacturers.
The automotive industry faces wide-ranging challenges to growth, and onboarding Futa demonstrates Vennli's commitment to solidifying its expertise in the evolving auto industry.
"Mark represents a sound step forward in Vennli's approach to the automotive industry,�? said Gary Gigot, CEO and co-founder of Vennli. “He has extensive experience in the industry, as well as the skills to help Vennli navigate the unique strategic growth challenges our customers in this sector face.�?
Futa is an expert communicator with more than 17 years of experience in sales and marketing. He joins Vennli from Ford Motor Company, where he most recently worked to revitalize the Lincoln brand. During his tenure with Lincoln, Futa mapped the client experience and developed the Midwest Lincoln Market Representation Business Plan, which charts Lincoln’s path for future franchising actions through 2020. Futa’s experience ranges as a manufacturer representative for foreign, domestic, luxury and mass market brands. Futa also brings retail automotive experience which includes roles as General Manager, Finance, Insurance Manager, and eCommerce Director.
“I’m looking forward to growing Vennli’s automotive presence and expertise,�? said Futa. “After years working in the industry, I’m excited to bring a fresh, innovative take to a range of automotive businesses looking to grow and excel in this market.�?