Content Intelligence Blog

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5 Common Mistakes Startup Companies Make

Aug 13, 2014 1:00:11 PM

Too Many Paths

As technology improves and the “internet of things approaches, marketers gather an increasingly bad rep. The ability track clicks, searches, and even movements has allowed for more personal, 1-on-1 marketing. Unfortunately for marketers, more and more consumers are feeling like their privacy is being violated. This side effect has spooked some startups to the point of avoiding marketing all together. Big mistake.

Fear of marketing is one of the 5 biggest marketing mistakes startups can make, according to a recent Inc.com article. Article author, Murray Newlands, provides the following as the other four most common mistakes.

  • Avoiding New Technology. “The best way to gain customers in today's tech-savvy market is by using all the latest technologies to reach out to people. Newlands adds that not all new technologies will be beneficial. Choose carefully, but do not avoid all together.
  • Hiring a PR team too early. Instead of an early PR team “what you need is a solid customer base that has formed a brand loyalty, and this is done best organically by interacting with your customers through social media accounts and being open about your business.
  • Directly Taking Marketing Strategies from your Competitors. “Each business is different and has different needs for their marketing strategies; while using successful ideas from your competitors in order to be inspired for your own is a positive marketing move, attempting to force them to fit what you need is going to lead to certain failure.
  • Handling Marketing All Yourself. “You have other areas of your business to worry about, and marketing is one area where you cannot afford to fall behind. Many business owners solve this by signing on a team or a few marketing focused employees to take care of their needs.

What are your thoughts or ideas on additional marketing failures? Let us know!

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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