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MediaPost Explains How Data Visualization From Vennli Could Benefit Email Analytics

Feb 4, 2016 11:05:33 AM

With expanded customer segmentation and data visualization features in recent software update, Vennli adds a higher degree of competitive analysis for customers and a deeper level of segmentation to provide marketers with deeper understanding of their customers.

The article continues to explain how "the new Heat Map feature adds a side-by-side comparison of how each customer segment reacts to certain types of advertising, what content they are most likely to engage in and what drives customers to buy. For example, email marketers can reach different customer segments with tailored messaging by pinpointing what product a Millennial or Baby Boomer would prefer."

To read the full article at MediaPost.com.

Topics: Press

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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