MediaPost Explains How Data Visualization From Vennli Could Benefit Email Analytics

With expanded customer segmentation and data visualization features in recent software update, Vennli adds a higher degree of competitive analysis for customers and a deeper level of segmentation to provide marketers with deeper understanding of their customers.

The article continues to explain how "the new Heat Map feature adds a side-by-side comparison of how each customer segment reacts to certain types of advertising, what content they are most likely to engage in and what drives customers to buy. For example, email marketers can reach different customer segments with tailored messaging by pinpointing what product a Millennial or Baby Boomer would prefer."

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Vennli is a content intelligence platform that helps marketers achieve growth objectives by delivering intelligent content, messaging and communications across the entire customer lifecycle - from awareness to advocacy. Vennli’s platform gathers real-time segmented persona data including insights about what matters most to your target market throughout the buyer journey/experience and makes intelligent recommendations on content, messaging and communication that will attract, convert and retain more customers.

Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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