The search for traits that predict success in business is generally a flawed exercise for the primary fact that it's rarely personal characteristics that lead to business success as a whole. Instead, the products and services the business offers are generally better than those of the competition.
This doesn't remove the fact that many successful businesses are created and run by smart individuals - it simply concludes that most successful businesses have people who are better at their jobs when compared to their peers.
In his full article on Entrepreneur.com, Steve Tobak concludes that success is generally created when a company produces products and services that best suit critical customer needs (when compared to the competition).
Do you agree with the notion that a set of traits is not the underlying cause of business success?
