Agile Insights Blog

2 min read

Are your research findings demographically inclusive?

By Tracy Corry on Jun 16, 2022 12:20:13 PM

Including demographic questions in research studies is pretty common practice -with these questions usually placed at the end of a survey but sometimes used as screeners in the beginning. The resulting data is sliced and diced into subgroups which can be examined for comparison and used to extract helpful insights. But what happens when these demographic questions are not entirely inclusive, or even considered offensive? You may end up with inaccurate data, missed findings, or worse, leave your customers with a negative impression of your brand.

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2 min read

How to Keep Your Customers Loyal During Times of Inflation

By Tracy Corry on Jun 7, 2022 8:47:49 AM

In these increasingly challenging financial times, it will be hard for companies to not offer some sort of incentive or discount option and still maintain customer loyalty. More and more loyal customers are leaving their favorite brands in search of a better deal, leaving businesses scrambling to find ways to keep them.

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2 min read

Do You Still Know What Your Customers Want?

By Tracy Corry on May 31, 2022 10:04:43 AM

It’s hard to turn on the television or read your daily news updates without seeing a segment addressing rising inflation rates. Several key factors have created a perfect storm for inflation rates nearly reaching a 40-year high; the pandemic, the conflict in Ukraine, high energy costs, supply chain disruptions, and heightened consumer demand have all contributed to price increases across every industry. From the gas pump to the grocery aisle to the housing market, consumers are nervously watching prices increase and business owners are feeling the pressure of raising their prices and cutting costs, while still trying to keep their customers happy and loyal.

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2 min read

Addressing the Mental Health Crisis in Higher Education

By Tracy Corry on May 9, 2022 4:29:56 PM

The number of college students seeking mental health services and accommodations has been steadily increasing over the last few years– and even though the pandemic has intensified this unfortunate trend to a seemingly critical point, it most certainly wasn’t the sole driver of the mental health crisis currently plaguing institutions of higher education today. And although it’s not just students facing struggles with depression and anxiety, this epidemic appears to be more acute in younger, college-aged people with nearly 30 percent of people between ages 18 and 25 reporting a mental illness in 2019 and 25% of 18- to 24-year-olds surveyed reported thoughts of self-harm according to reports from the Centers for Disease Control and Prevention.

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3 min read

Five Tips for Creating a Story with Survey Data

By Erin Wilson on May 2, 2022 7:47:50 PM

In the market research industry, it’s something we hear all the time from our clients – simply delivering a list of statistics won’t help them see the big picture or form a plan of action, nor will it be easy for them to remember. What will create an impact is a story, one that is thoughtfully crafted together from their data.

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