We all make mistakes. I wish I could say I didn’t, but that would be a lie and I like to pride myself on putting into practice the good ole’ “honesty is the best policy” principle.
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One of the keys to smart content planning is making sure that content is linked to a clearly defined Persona.
A couple years ago, we helped a large manufacturing organization struggling to gain market share among distributors. Their sales team also struggled with how to approach each negotiation because every customer interaction felt unique.
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You’re probably reading this because a) you need to convince someone else that content marketing works, or b) you need to convince yourself. You’re in the right place. Keep reading to get inspired.
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At this point, AI (artificial intelligence) can do just about anything: translate between languages, trade stocks, win a match of Texas Hold ‘Em. In fact, each and every time you ask Apple’s Siri or Amazon’s Alexa a question you are interacting with AI. Needless to say, the incredible technology is not going anywhere. And, while AI has rightfully earned its reputation as a disruptor, it’s not about to take over your job. Think of it instead as a powerful tool you can use to help you perform your job even better. Here are five ways AI can improve your marketing strategy—and you can put its prowess to use on your behalf.
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According to Gartner, we can expect to see 30% of companies worldwide integrate AI into one of their sales processes. Meanwhile, Forrester has predicted that businesses committed to a data-driven culture will earn roughly $1.2 trillion more than competitors who ignore it. The pressure to integrate AI into marketing is impossible to ignore, but many still feel hesitant about committing to an AI-powered solution. If you’re interested in putting AI to work for your content, we’ve got tips that will help you know how it works, what to look for, and how to get started so you can commit with confidence.