There are about 14,000 marketing and advertising agencies in the US.

Just like the brands they are hired to develop marketing plans for, agencies need to find new ways to stand out from the competition. In order for an agency to prove itself better and different from the rest often comes down to creating an excellent first impression. In the world of marketing agencies, this means presenting the pitch of a lifetime. How can you show the prospective marketing team that you understand their business? What makes you able to deliver a superior pitch versus other agencies?

Early enrollment numbers are in for Fall 2022 - just in time for Early Decision and Action deadlines for the class of 2023. And while early reports had experts hopeful that we’d see a rebound after the steep two-year decline in the wake of the pandemic, it appears that the overall enrollment rate has once again decreased for the fifth semester since fall 2020.

As an agency, a great way to stand out -- but also one of the most nerve-wracking -- is to start taking chances and not be afraid to really rethink your clients' messaging. Even though it can push both you and the client out of your comfort zones, with great risk can come great reward.

It’s that time of year again... The smell of printer ink and anxiety pepper the air. People put on their game faces and psych themselves up to go head-to-head with the competition.

Confession: I’m 47 years old and my Instagram feed is filled with posts from college students. No, I’m not trying to relive my youth (though, I must admit it IS a fun trip down memory lane) - I have a high school senior getting ready to apply to college.