Survey Shows B2B Marketers Should Invest In Owned Content to Build Brand Trust

Vennli’s “Content Marketing Strategies That Build Brand Trust report reveals impact of content throughout buyer journey

SOUTH BEND, Ind., March 12, 2019 - Vennli, a content intelligence platform, today announced the release of its “Content Marketing Strategies That Build Brand Trust report. The company evaluated survey results from 100 senior-level B2B marketers to identify the role content...

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Upgrade to a content marketing strategy that supports your brand

Content marketing has evolved. No longer is more = better. However, with a shift to quality over quantity, a challenge remains: Creating content that elevates your brand. And doing it in a way that drives brand differentiation.

With content that delivers a meaningful message about what differentiates your brand in a way that matters to your targeted audiences, you will be able to attract the...

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Join Us at These Marketing Conferences

UPCOMING EVENTS: Join Us at These Marketing Conferences

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Build brand loyalty with a data-driven content strategy

Are you really giving customers what they want?

Now, more than ever, even your most loyal customers say they are willing to switch to another brand — especially since technology is making it even easier for them to do so.

Here are a few reasons why customers may leave your brand for another:

  • 66% of customers say they’re likely to switch brands if they feel treated like a number.
  • 81% of...
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5 great storytelling tips to increase brand awareness

Not that long ago, or at least it seems, the business of building brand awareness was fairly straightforward. The success of your campaign typically had a lot to do with the size of your budget and the creativity of your marketing team.

Content marketing has disrupted everything. Small companies, and even individual bloggers, are generating brand awareness among their target audiences at a...

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Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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