How to use content intelligence to improve brand consistency

Just how valuable is brand consistency? That is, the practice of consistently conveying your company’s value, promises and offerings in all of your deliverables — and in ways that resonate with your customers?

Brand consistency is the key to boosting brand trust, brand awareness and brand loyalty. And, according to 200 organizations in a recent survey by LucidPress and DemandMetric, it also...

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Create a customer-focused content strategy that promotes brand loyalty

Take a second to consider the many ways people get their caffeine fix. Some may brew the old-fashioned way — using a coffee pot or a French press to get the job done. Others may use a Keurig.

And no smart coffee shop barista will assume that every person in line wants a black cup of java. Not when there are thousands of possibilities.

And that’s just coffee.

Developing a content strategy also...

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Survey Shows B2B Marketers Should Invest In Owned Content to Build Brand Trust

Vennli’s “Content Marketing Strategies That Build Brand Trust report reveals impact of content throughout buyer journey

SOUTH BEND, Ind., March 12, 2019 - Vennli, a content intelligence platform, today announced the release of its “Content Marketing Strategies That Build Brand Trust report. The company evaluated survey results from 100 senior-level B2B marketers to identify the role content...

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Upgrade to a content marketing strategy that supports your brand

Content marketing has evolved. No longer is more = better. However, with a shift to quality over quantity, a challenge remains: Creating content that elevates your brand. And doing it in a way that drives brand differentiation.

With content that delivers a meaningful message about what differentiates your brand in a way that matters to your targeted audiences, you will be able to attract the...

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UPCOMING EVENTS: Join Us at These Marketing Conferences

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