Content Intelligence Blog

4 min read

Why brand trust needs to guide your content marketing strategy

By Patti Doyle on May 6, 2019 9:23:41 PM

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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3 min read

Win over more customers by building brand trust

By Bart Frischknecht on May 6, 2019 3:48:52 PM

Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews  

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4 min read

How to build a content strategy that covers all stages of the buyer journey

By Patti Doyle on May 6, 2019 11:38:25 AM

More than likely, the buyer you were targeting last year already has evolved. Buyer behavior continues to change, largely as a result of technology, research habits, stakeholder profiles and information overload.

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5 min read

7 essential steps to launching a new brand

By Patti Doyle on May 3, 2019 3:04:09 PM

When you observe the trajectory of successful organizations, whether Microsoft, Apple or newer upstarts like the Dollar Shave Club and Warby Parker, it’s clear that innovation sets them apart from the competition.

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1 min read

Vennli Unveils Updated Brand Ahead Of Content Marketing Conferences

By Vennli on Apr 9, 2019 2:17:54 PM


Content intelligence platform undergoes visual redesign, new logo

Topics: Press
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