Content Intelligence Blog

4 min read

Content Marketing Strategy Must Haves

By Vennli on Jul 23, 2019 1:20:14 PM

“A goal without a plan is just a wish.”

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3 min read

This Is Why Content Marketers Should Care About AI

By Mike Kaput on Jun 25, 2019 9:52:08 AM

Artificial intelligence is transforming the landscape of many industries. But only a handful stand to see the most impactful change from AI—and marketing is one of them, according to McKinsey.

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3 min read

Why You Can’t Wait to Adopt AI for Marketing

By Vennli on Jun 14, 2019 12:06:50 PM

Do you hear that sound, off in the distance? It’s the “AI train” pulling out of the station—and if you’re not on it, you’re already running behind. While the metaphor may seem funny, there’s a seriousness to whether or not marketers have accepted artificial intelligence (AI) as a necessary evolution. While the gap grows between those who have adopted AI for marketing and those still waiting, the space between marks a noteworthy competitive edge. One that ultimately yields higher conversions, greater brand loyalty, and increased marketing ROI.

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3 min read

A step-by-step guide for building brand trust

By Patti Doyle on Jun 11, 2019 5:08:28 AM

With customers demanding more from companies — transparency, authenticity, ethical practices and legitimate brand promises, marketers must pay closer attention to what it means to build brand trust.

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4 min read

Ask these 10 questions to maintain a focus on the customer

By Patti Doyle on May 13, 2019 7:18:06 PM

Whether it’s Jeff Bezos (Amazon), Sam Walton (Walmart) or any other founder who managed to build a multi-billion dollar operation, the question will inevitably come up: “What was the secret?” While these entrepreneurs may mention timing, innovation and hard work as the reasons behind their success, they all emphasized the importance of focusing on the customer first..

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