A MarTech buyer’s cheat sheet to understanding AI lingo

Yes, this is another article about the meaning of artificial intelligence (AI) in marketing.

No one needs to look far to find examples of AI applied to marketing, but as a marketer, what new tech is worth your time and your company’s dollars? I want to share some personal tools that help me interpret what I read about MarTech solutions “powered by AI.

AI is easy to find yet harder to...

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Vennli Announces New Board Members and Growth Milestones

New board appointments and strong financials continue company momentum

SOUTH BEND, Ind., Nov. 27, 2018 - Vennli, a content intelligence platform, today announces the appointment of Great Blue Ventures Managing Director Christopher Clapp to the company’s board of directors and Weber Shandwick COO Frank Okunak as a board advisor.

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How content intelligence is radically raising the bar for marketing

It’s time to brace yourself again. Or better yet, prepare yourself for the next wave of technology innovations that will disrupt your ability to show marketing ROI.

This time around, it’s content intelligence that promises to radically raise the bar on content marketing performance.

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3 powerful ways to connect with your customers in 2019

Marketers have long discovered the competitive advantage that they can gain from investing in content marketing.

In the B2B sector, the most successful marketers were spending 40% of their total marketing budget on content marketing — compared to an average of 26% among other companies, according to a 2018 report from the Content Marketing Institute (CMI). On the B2C side, marketers gaining...

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We've Moved!

We have a new office.

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