Content Intelligence Blog

6 min read

5 business impact metrics that will make you a content marketing rockstar

By Bart Frischknecht, PhD on May 9, 2019 11:36:33 AM

Some days, making a measurable and significant impact on your business and the daily grind of planning, producing, and promoting marketing content seem miles apart. You can bring those two worlds closer together, and be recognized in the process, by tying your marketing content to key business objectives and then sharing this connection with everyone.

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2 min read

New Research Reveals More Than Half of Marketers Are Not Delivering the Right Content

By Vennli on May 7, 2019 8:00:00 AM

SOUTH BEND, Ind., May 07, 2019 - Vennli, a content intelligence platform, today announces the release of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with technology, content strategy and lack of confidence in planning new content.

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4 min read

Why brand trust needs to guide your content marketing strategy

By Patti Doyle on May 6, 2019 9:23:41 PM

Brand trust is not a new concept. Organizations, from local businesses to Fortune 500 corporations, have long been attuned to the need to carefully build and manage a brand that earns their customers’ trust.

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3 min read

Win over more customers by building brand trust

By Bart Frischknecht, PhD on May 6, 2019 3:48:52 PM

Before your company can persuade a new customer to purchase its products or services, it has a significant hurdle to cross--convincing your target audiences that your business stands behind its promises and values. A company’s need to prioritize brand trust looks different than it did several years ago now that we are in the world of easy information via websites, social media, and online reviews  

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4 min read

How to build a content strategy that covers all stages of the buyer journey

By Patti Doyle on May 6, 2019 11:38:25 AM

More than likely, the buyer you were targeting last year already has evolved. Buyer behavior continues to change, largely as a result of technology, research habits, stakeholder profiles and information overload.

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