UPCOMING EVENTS: Join Us at These Marketing Conferences
4 min read
Are you really giving customers what they want?
Now, more than ever, even your most loyal customers say they are willing to switch to another brand — especially since technology is making it even easier for them to do so.
Here are a few reasons why customers may leave your brand for another:
- 66% of customers say they’re likely to switch brands if they feel treated like a number.
- 81% of customers want brands to understand them better — knowing when and when not to approach them.
- Customers are 52% more likely to switch brands if communications lack personalization.
- 33% will leave your brand after just one instance of bad customer service.
- Customers want you to build experiences that allow them to define their own journey.
While those numbers highlight just how challenging it is to build customer loyalty, that doesn’t mean you can’t retain customers for the long term. It just may require more (and different) work than it did just five to 10 years ago.
4 min read
Not that long ago, or at least it seems, the business of building brand awareness was fairly straightforward. The success of your campaign typically had a lot to do with the size of your budget and the creativity of your marketing team.
Content marketing has disrupted everything. Small companies, and even individual bloggers, are generating brand awareness among their target audiences at a degree that can surpass those built through multimillion-dollar marketing initiatives.
That type of success requires a deep understanding of your customers, and what they want at every stage of their experience with you — whether it’s getting more information, buying a product or service to solve a problem, or simply being entertained.
While this is the Age of the Customer, it’s not all about the customers. Success also lies in telling your side of the story; humanizing your company in a way that customers find relatable and authentic.
7 min read
This is Part II of a two-part series about content marketing’s evolution ahead of 2020. Read Part I here.
In recent years, marketing specialists and researchers were asked to make predictions about the state of marketing in 2020. With that milestone less than a year away, we checked back on some of those forecasts to determine how close we are to them being realities.
Take a look to compare your progress compared to the predictions. It’s possible you could improve your content performance by revising some of your current strategies and integrating some new martech solutions.
6 min read
This is Part I of a two-part series about content marketing’s evolution.
Marketing has been changing fast, but just how fast? Over the past several years, marketers and researchers have been predicting what the content marketing landscape will look like in 2020. Coca-Cola created waves in the marketing industry in 2011 with the release of its Content 2020 vision, a radical departure from the traditional advertising model. Back then, some projections may have seemed futuristic. Unlikely, even.
Now that we’re less than a year away from 2020, we compiled a list of some of those predictions to see which ones are close to the reality of marketing today and in the near future.