Porter's 5 Forces Explained in 2 Minutes

Porter's Five Forces

According to Harvard Business School professor Michael Porter, size doesn’t matter – profitability does. Profitability is impacted by 5 forces – buyers, suppliers, substitutes, new entrants, and existing rivals.

Check out this video to see this concept explained in just two minutes!

Vennli

Vennli

Vennli is a content intelligence platform that helps marketers achieve growth objectives by delivering intelligent content, messaging and communications across the entire customer lifecycle - from awareness to advocacy. Vennli’s platform gathers real-time segmented persona data including insights about what matters most to your target market throughout the buyer journey/experience and makes intelligent recommendations on content, messaging and communication that will attract, convert and retain more customers.

Understanding customer choice translates to bottom-line growth.Read. Learn. Grow.

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