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Research: Holiday Shoppers Don’t Care If Retailers Open On Thanksgiving

Dec 2, 2015 2:45:37 PM

Holiday shopping represents a massive revenue opportunity, and there’s intense pressure for retailers to differentiate in a crowded market to capture holiday shoppers.

But should retailers open their doors on Thanksgiving Day? A Vennli study sheds light into the drivers of holiday shoppers’ choice. See the full write-up here.

Citations:

Topics: Press

Vennli
Written by Vennli

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