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Research: Target And Walmart Rule With Last Minute Holiday Shoppers

Dec 9, 2015 4:46:10 PM

When it comes any holiday shopping, retailers have to understand the drivers of consumer choice in order to differentiate their promotional strategy and marketing messaging.

Even though there are only a few weeks left, there’s still hope for retailers. A majority of consumers continue holiday shopping after Thanksgiving weekend. In fact, our survey of over 500 holiday shoppers shows that 15% wait until the very last minute. Read the full research here.

Citations:

  • AdvertisingAge: The Lowdown: Big, Old Brands Battle the Trust Issue
  • MarketingCharts: Cyber Week 2015 Shopping Recap
  • Retail Dive: Studies: Holiday shoppers waiting patiently for discounts
  • Econsultancy: 10 of the best US digital marketing stats we've seen in the past two weeks
  • FierceMobileRetail: Last minute shoppers pick Target, Walmart
  • CBA News: Last-minute Shoppers De-stress
  • Webnesday: The retail winners and losers of the holiday shopping season
  • Digiday.com: The retail winners and losers of the holiday shopping season
  • Men's Health: Last-Minute Gifts for Guys

Topics: Press

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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