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Research: Target And Walmart Rule With Last Minute Holiday Shoppers

Dec 9, 2015 4:46:10 PM

When it comes any holiday shopping, retailers have to understand the drivers of consumer choice in order to differentiate their promotional strategy and marketing messaging.

Even though there are only a few weeks left, there’s still hope for retailers. A majority of consumers continue holiday shopping after Thanksgiving weekend. In fact, our survey of over 500 holiday shoppers shows that 15% wait until the very last minute. Read the full research here.

Citations:

  • AdvertisingAge: The Lowdown: Big, Old Brands Battle the Trust Issue
  • MarketingCharts: Cyber Week 2015 Shopping Recap
  • Retail Dive: Studies: Holiday shoppers waiting patiently for discounts
  • Econsultancy: 10 of the best US digital marketing stats we've seen in the past two weeks
  • FierceMobileRetail: Last minute shoppers pick Target, Walmart
  • CBA News: Last-minute Shoppers De-stress
  • Webnesday: The retail winners and losers of the holiday shopping season
  • Digiday.com: The retail winners and losers of the holiday shopping season
  • Men's Health: Last-Minute Gifts for Guys

Topics: Press

Vennli
Written by Vennli

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