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Samsung May Refocus Growth Strategy Based On Poor Q3 Earnings

Nov 7, 2014 1:10:02 PM


After realizing the smallest quarterly profit in more than two years, Samsung Electronics has noticed some troubles in the smartphone market. With the release of Apple's new iPhones and increased competition from other manufacturers as well, Samsung claims to have some new products in the works. With plans for new mid-range and low-end devices, Samsung hopes to maintain operating margins in the mobile market in the double-digit range.

For more information, check out a Vennli analysis of the iPhone vs. Galaxy. To read more about Samsung's possible growth refocus, check out the full article on

Topics: Strategy

Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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