If you’re wondering why your site isn’t converting efficiently, it may be due to unsatisfied expectations. Essentially, website visitors bounce (or leave) when their expectations are not met.
When visiting a website, a customer wants an efficient online experience, to see a well-designed site, and to find the solution or information that landed them on your site in the first place.
The most effective sites are clean and easy to navigate and have content that resonates with the visitor. Providing your visitors with awesome experience will help lower your bounce rate and make visitors want to come back to your site.
For more details about lowering your bounce rate, read the full article on Mashable.