Content Intelligence Blog

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Stop The Bleeding: Tactics That Help Your Site Convert, Not Bounce

Aug 1, 2014 1:00:42 PM

Finger BandAid

If you’re wondering why your site isn’t converting efficiently, it may be due to unsatisfied expectations. Essentially, website visitors bounce (or leave) when their expectations are not met.

When visiting a website, a customer wants an efficient online experience, to see a well-designed site, and to find the solution or information that landed them on your site in the first place.

The most effective sites are clean and easy to navigate and have content that resonates with the visitor. Providing your visitors with awesome experience will help lower your bounce rate and make visitors want to come back to your site.

For more details about lowering your bounce rate, read the full article on Mashable.

Topics: Brand & Design

Vennli
Written by Vennli

Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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