Due to the recent events in the news about Volkswagen, Vennli published survey results from car buyers.
After breaking news from Volkswagen about forged emission tests, Vennli researched more than 400 US car buyer perceptions and purchase decisions.
Despite being a market leader across the world, only 4% of consumers currently in the market for a car would consider purchasing any Volkswagen vehicle.
The research also revealed that 42% of car buyers are less likely to purchase any Volkswagen vehicle as a result of the emissions software scandal. The perceptions of VW were largely the same for consumers looking to purchase diesel vs. conventional gas models, suggesting the negative press will impact more than just eco-friendly car sales.
You can read the full article at supplymanagement.com.
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