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SupplyManagement.com Features Vennli - Volkswagen Press

Oct 3, 2015 3:47:31 PM

Due to the recent events in the news about Volkswagen, Vennli published survey results from car buyers.

After breaking news from Volkswagen about forged emission tests, Vennli researched more than 400 US car buyer perceptions and purchase decisions.

Despite being a market leader across the world, only 4% of consumers currently in the market for a car would consider purchasing any Volkswagen vehicle.

The research also revealed that 42% of car buyers are less likely to purchase any Volkswagen vehicle as a result of the emissions software scandal. The perceptions of VW were largely the same for consumers looking to purchase diesel vs. conventional gas models, suggesting the negative press will impact more than just eco-friendly car sales.

You can read the full article at supplymanagement.com.

Other publications featuring Vennli from this study:

Topics: Press

Vennli
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Vennli is the content intelligence platform that empowers marketing leaders to increase the effectiveness of content marketing for each persona across every stage of the buyer’s journey - from awareness to advocacy. The smart content planning tool combines customer data and artificial intelligence, including insights about what matters most to the target market, to make intelligent content, messaging, and communication recommendations that will attract, convert, and retain more customers.

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